Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“3 Ways Retailers Can Capitalize on Holiday Sales” by Amber Hovious via Total Retail

by admin | Dec 11, 2024 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, Data Driven Performance, Holiday, Omnichannel, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by zeljkosantrac It’s that time of the year when sales take on new horizons and retailers have the opportunity to capitalize on fresh consumer enthusiasm during the holiday season. The festive period is here, and retailers must prepare and refine...

“Mastering Email Deliverability for Successful Holiday Campaigns” by Dana Carr via Total Retail

by admin | Dec 9, 2024 | Email Marketing, Resources, Retail Strategy, Retail Technologies, Story Telling

Credit Getty Images by D3sign For marketers, no time is more crucial than the holiday season to connect with consumers through personalized offers and messages. This year, personalization is more powerful than ever, with Optimove Insights data showing a 227 percent...

“Shoppers’ online fraud fears escalate” by Patrick Cooley via Retail Dive

by admin | Nov 13, 2024 | Brick & Mortar, E-Commerce, Internet, News, Retail Crime, Retail Technologies

Fraud involving stolen credit cards is now a top concern of consumers, according to a recent survey from Experian. Joe Raedle / Staff via Getty Images Four in five consumers are worried about identity theft or someone stealing their credit card numbers, according to...

“Enhancing Accessibility: Guide for Retailers to Create Inclusive Shopping Experiences” by Cameron Ward via Guest Blog

by admin | Sep 30, 2024 | Brick & Mortar, Community, Customer Experience, Retail Technologies

Image via Freepik Retail businesses stand at the forefront of innovation in our digital age – not just for what they sell but also how they sell. Creating an accessible shopping experience is paramount to embracing diversity and ensuring everyone, regardless of their...

“7 Ways to Upgrade Your Retail Store Without Moving” by Bob Phibbs via The Retail Doctor Blog

by admin | Jul 17, 2024 | Brick & Mortar, Commercial Real Estate, Merchandising, News, Point of Sale, Resources, Retail Strategy, Retail Technologies

I’ve seen a common misconception in my experience with retail transformations, including recent showroom makeovers with an outdoor power equipment store, a window fashions retailer, and a beverage store chain. Retailers often think they need a complete...

“AI in the Aisles: 3 Easy Ways Brick-and-Mortar Retailers Can Increase Profitability Now” by via Total Retail

by admin | Jul 9, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Customer Experience, Industry, News, Retail Technologies

Credit: Getty Images by bluecinema Consumers accustomed to the autonomy of online shopping are often disappointed when they walk into physical stores, only to find that a retailer hasn’t updated its store experience to match new digital-inspired shopping habits....