Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Why reviews aren’t just nice-to-have in 2022 – 88% of customers check your online reviews plus free downloadable Google Reviews ebook” by Podium (BRA Supporting Vendor Partner)

by admin | Apr 20, 2022 | Associate Members, Educational Opportunity, Resources, Retail Strategy, Retail Technologies

Google reviews impact the customer journey more than ever.  When it comes to getting found by your customers, local businesses—those with a physical presence—actually have a huge advantage. But if your business isn’t shining online, you’ll see fewer customers coming...

“How Explainer Videos Can Answer Your Customer’s Hard Questions” by Andre Oentoro via Guest Blog

by admin | Apr 15, 2022 | Educational Opportunity, Resources, Retail Strategy, Retail Technologies

Image Via Unblast When your business launches new products and services, not all customers can understand your new product or services right away. If you want to introduce your brands, you can use explainer videos instead.  An explainer video is a short video...

“The Undeniable Influence and Purchasing Power of Gen Z – How TikTok dances and streetwear drops are reshaping retailer strategies” by Adrien Nussenbaum via Total Retail

by admin | Apr 11, 2022 | Community, E-Commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media, Streetwear

Credit: Getty Images by Franek Strzeszewski When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing...

“Let’s Talk Digital Growth in 2022” by Christine Russo of RCCA plus bonus interview

by admin | Apr 10, 2022 | Associate Members, Resources, Retail Strategy, Retail Technologies

BRA strives to be the definitive resource for active sport retailers and we’re always looking for ways to help your business be successful. We’re excited to announce a brand-new Supporting Vendor Partner and their specific benefit that they are currently offering...

“4 strategies to boost revenue by reimagining customer journeys” by John Nicola via Retail Customer Experience

by admin | Apr 4, 2022 | E-Commerce, Resources, Retail Strategy, Retail Technologies

Photo by istock.com By strengthening the connection between physical and digital shopping, retailers can create more enjoyable customer experiences that drive commerce and increase revenue. Advances in technology have fundamentally changed the way customers interact...

“Key trends that will help retailers respond to growing consumer confidence” by Terry Clark via Retail Focus

by admin | Apr 1, 2022 | E-Commerce, Educational Opportunity, News, Resources, Retail Strategy, Retail Technologies

Keeping pace with consumer trends and changing behaviours is key to the success of retail operations, particularly when managing the impact of current global events on supply chains to ensure they’re able to consistently meet demand.  According to the latest CBI...