Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Why 2022 is the Year of First-Party Marketing for Retailers” by Ryan Milman via Total Retail

by admin | Mar 23, 2022 | E-Commerce, Internet, Point of Sale, Resources, Retail Strategy, Retail Technologies

With the ad industry phasing out cookies and third-party trackers, data and privacy concerns and regulations taking center stage on a global scale, and a plethora of logistical issues like labor shortages and supply chain backups impacting inventory, retail brands...

“How BNPL Can Become Too Much of a Good Thing for Retailers” by Eleanor Ritchie via Total Retail

by admin | Mar 19, 2022 | E-Commerce, Internet, Retail Strategy, Retail Technologies

Credit: Getty Images by Suppasit Chukittikun Buy now, pay later (BNPL), a modern answer to retail layaway, is having a moment as a key payment option for online shoppers. It’s simultaneously soaring in popularity and finding that celebrity inevitably...

“3 Ways Retailers Can Reshape Their Digital Experience” by Jasmine Guthman via Total Retail

by admin | Mar 16, 2022 | E-Commerce, Internet, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by the_burtons Retailers and e-commerce players struggled with everything 2021 had to offer, from supply chain issues, delayed inventory, empty shelves, and a scarcity of talent. Based on close work alongside e-commerce and retailers and market...

“Fenty’s New Mall Stores Have a Lot to Teach Us” by Jasmine Glasheen via The Robin Report

by admin | Mar 6, 2022 | News, Retail Strategy, Retail Technologies

Rihanna’s intimates brand, Savage X Fenty, opened its first physical store at Fashion Show Mall in Las Vegas, Nevada in January. Four more locations are scheduled to open in the next few months in Los Angeles, Philadelphia, Washington D.C., and Houston. The...

“Stores of the future – Brands and retailers are giving their fitting rooms a high-tech upgrade” by Maile McCann via Modern Retail

by admin | Mar 2, 2022 | Industry, Retail Strategy, Retail Technologies

Apparel brands and retailers are investing in high-tech fitting rooms in their brick-and-mortar stores. 2021 was the year of the virtual fitting room: Walmart, Shopify, Amazon and Snap all invested in augmented or virtual reality tech to help customers...

“Used surfboards causing you headaches? The prescription to save time and earn more has arrived.” by the good people behind SimplSurf

by admin | Feb 17, 2022 | Associate Members, E-Commerce, Industry, News, Resources, Retail Strategy, Retail Technologies, Surf

Overview We’re seeing the largest boom in outdoor board sports in history. Retailers, you should be getting a bigger slice of that sweet pie. SimplSurf helps you do just that. By leveraging our free software tool, you can turns board consignment from a headache to...