Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Consumers Embrace Digital Experiences In-Store: What You Need to Know” by Thomas Butta via Total Retail

by admin | Feb 16, 2022 | Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by zeljkosantrac The pandemic accelerated e-commerce by 10 years in a matter of months and ushered in new consumer behaviors, not the least of which was the trend of switching brands because of availability (in-store and online),...

“Apple unveils Tap to Pay on iPhone tool for merchants” by Tatiana Walk-Morris via Retail Dive

by admin | Feb 11, 2022 | News, Point of Sale, Resources, Retail Technologies

Courtesy of Apple Dive Brief: As more companies and consumers adopt contactless payments, Apple announced Tuesday plans to introduce Tap to Pay on iPhone. The feature will enable sellers to accept Apple Pay, contactless credit and debit cards, and other digital...

“Tech-Driven In-Store Experiences Are an Essential Investment for Every Retailer” by Bobby Marhamat via Total Retail

by admin | Feb 4, 2022 | Resources, Retail Strategy, Retail Technologies

Credit: iStock.com by pixdeluxe Retail organizations must view the in-store experience as an essential investment, ranking in importance alongside cash registers, security cameras, and product inventory. In fact, Ernst & Young (EY) argues that the...

“Practices to Protect Your Store – Cyberattacks becoming retailers’ biggest threat says OSI” by Brady Hicks via Inside Outdoor Magazine (+ learn more about and connect to BRA Supporting Vendor Partner Outdoor Sports Insurance)

by admin | Feb 1, 2022 | Internet, News, Resources, Retail Strategy, Retail Technologies

You’ve got your outdoor retail business. Years of passion and planning have finally paid off, and the physical – and potentially cyber – doors are now open. Your success depends not only on your ability to offer products that meet customer expectations but to connect...

“4 Things Retailers Can Do to Strengthen Customer Relationships in 2022” by Melissa Tatortis via Total Retail

by admin | Jan 29, 2022 | Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by metamorworks As marketers prepare for the evolution of how they use consumer data in their campaigns, there’s a massive opportunity to improve customer relationships using more secure and accurate identity alternatives. While...

“Should retailers add RFID to their marketing toolbox?” by Tom Ryan via Retail Wire

by admin | Jan 28, 2022 | Debate, News, Predictions, Resources, Retail Strategy, Retail Technologies

Radio frequency  identification (RFID) technology is once again being viewed as a solution for item-level inventory tracking, but its side benefits in marketing, analytics and research are also gaining attention. Potential applications in the past included...