Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show” by Surf Expo staff via Surf Expo blog

“Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show” by Surf Expo staff via Surf Expo blog

Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of...
“Why Retailers Need AI to Reach the Customer and Outshine the Competition This Holiday Season and Beyond” by Cynthia Sener via Total Retail Report

“Why Retailers Need AI to Reach the Customer and Outshine the Competition This Holiday Season and Beyond” by Cynthia Sener via Total Retail Report

Credit: iStock.com by Userba011d64_201 This year,  the U.S. experienced a 14 percent decrease in customer loyalty, falling from 79 percent to 68 percent. With inflation still impacting today’s consumer, businesses must become agile and shift how they reach...