Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...

“AI is Bringing Conversation Back to Commerce” by Raj De Datta via Total Retail

by admin | Aug 6, 2023 | E-Commerce, News, Retail Strategy, Retail Technologies

Credit: Getty Images by Vithun Khamsong Even in its earliest form, commerce has always been centered around conversation. The evolution to e-commerce seemed to de-center that conversational element, though. Without a person to speak with, conversation was relegated to...

“Will TikTok Evolve From Social Commerce Enabler to E-Commerce Titan?” by Brian Wassel via Retail Wire

by admin | Jul 31, 2023 | E-Commerce, m-commerce, News, Retail Strategy, Retail Technologies, Social Commerce, Social Media

PHOTO: CANVA TikTok is reportedly preparing to capitalize on its social commerce success with a marketplace that could launch as soon as early August, people familiar with the matter told The Wall Street Journal. The store would focus on selling...

“Top Questions We Get Asked As A Social Media Marketing Agency” by Steph Bechard of Crystal Media plus enter now to win a Social Media Content Strategy Power Hour Coaching Session (valued at $300)

by admin | Jul 27, 2023 | Giveaway, m-commerce, News, Retail Strategy, Retail Technologies, Social Media

The Crystal Media team is frequently on the road at business conferences, meets retailers at various events, and interacts with business owners on social media. As a result, we often come across a set of common questions from retailers. Today, we’d like to...

“Unmoderated Reviews: The Secret Killer to Consumer Trust and Experience” by Joshua Buxbaum via Total Retail

by admin | Jul 25, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Resources, Retail Strategy, Retail Technologies, Reviews

Authenticity is at the forefront of every consumer buying decision, thus making reviews a barometer for a product and a company’s trustworthiness. Forty-nine percent of consumers trust reviews as much as personal recommendations...

“As Retailers Use New Tactics to Drive Loyalty, Here’s How to Tell What’s Working (and What’s Not)” by Mike Debnar via Total Retail

by admin | Jun 26, 2023 | Apparel /Fashion, Brick & Mortar, Consumer Behavior, Customer Experience, Customer Loyalty, Customer Service, Data Driven Performance, News, Retail Strategy, Retail Technologies

Several companies are experimenting with new initiatives to improve customer loyalty, including Amazon.com paying customers to pick up purchases and retailers like Abercrombie & Fitch, Anthropologie, and Gap ramping up discounts. Others, like Jenni Kayne and...