Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Your Best Customers Are Forgetting You (While You Send More Emails)” by Bob Phibbs via The Retail Doctor Blog

“Your Best Customers Are Forgetting You (While You Send More Emails)” by Bob Phibbs via The Retail Doctor Blog

by | Sep 23, 2025 | Customer Experience, Customer Loyalty, Customer Service, Direct Mail, Resources, Retail Strategy, Sales Training

Customer acquisition costs are up 38%, while retention rates keep sliding. Your marketing budget is working harder and delivering less. Your best customer hasn’t walked through the door in three months. Meanwhile, you’re on your 17th email blast… and they forgot about...
“Retail Supply Chains Are Broken – Here’s How Unified Platforms Fix Them” by Bob Phibbs via The Retail Doctor Blog

“Retail Supply Chains Are Broken – Here’s How Unified Platforms Fix Them” by Bob Phibbs via The Retail Doctor Blog

by | Jul 9, 2025 | Artificial Intelligence / CHAT GPT, Brick & Mortar, News, Opinion, Resources, Retail Strategy, Retail Technologies, Sales Training

If you’ve spent any time in Enterprise retail, you’ve seen it: departments that don’t talk to each other, systems that weren’t designed to share data, and a patchwork of bolt-on software that leaves you with more questions than answers.I had a conversation...
“Can You Read a Customer in 30 Seconds? – take the quiz” by Bob Phibbs via The Retail Doctor blog

“Can You Read a Customer in 30 Seconds? – take the quiz” by Bob Phibbs via The Retail Doctor blog

by | Jun 23, 2025 | Brick & Mortar, Consumer Behavior, Customer Experience, Customer Loyalty, HR, Opinion, Resources, Sales Training

Take our Retail Personality Styles Quiz to discover how you show up—and how to flex your style to sell more. Why This Quiz Matters Some associates connect instantly. Others lose the sale before “hello.”The difference? Knowing how to read personalities—and...
“‘It takes a lot of discipline’: How retail brands are educating their in-store staff” by Danny Parisi via Glossy

“‘It takes a lot of discipline’: How retail brands are educating their in-store staff” by Danny Parisi via Glossy

by | Jun 19, 2025 | Brick & Mortar, Customer Experience, Customer Service, Educational Opportunity, Footwear, News, Sales Training, Shoe Market

At the National Retail Federation’s annual Big Show this week in New York City, brick-and-mortar was at the center of the conversation. With the pandemic era fully behind us, customers are returning to stores, and brands and retailers are looking for ways to make the...