Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Paul Kobriger—Skateboard Lifer, Artist, and Sixes and Sevens (BRA Retail Member) Shop Owner” by Blair Alley via TWS

by admin | Oct 2, 2024 | Brick & Mortar, Community, Customer Experience, News, Skate Art, Skateboard, Small Business

Screen shot from YouTube video New episode of CORE shows the talent and dedication of one of skateboarding’s most dedicated skateshop owners You ought to know Paul Kobriger from his many years of working in the skateboard industry. From TransWorld to...

Michaels boosts in-store experience with birthday parties, classes by Tatiana Walk-Morris via Retail Dive

by admin | Mar 13, 2024 | Brick & Mortar, Community, Customer Experience, News, Retail Strategy, Skate Art

Kids at a Michaels birthday party. Starting at $299, Michaels will help customers organize two-hour parties for up to eight children. Courtesy of Michaels The crafts retailer reimagined its class offering and introduced a party planning service for children in the...

“Professor Schmitt has released a nice variety of switch plates, frames, coasters and other remarkable PS Stix ‘UpCycle’ skateboard products, which are now available at wholesale pricing to BRA Retail Members” by Doug Works, BRA Executive Director

by admin | Jul 7, 2023 | News, Product Reviews, Skate Art, Skateboard

Paul Schmitt aka Professor Schmitt has been designing and producing skateboards for nearly four decades. A skateboarder himself since he was a young boy, today his products are known world wide for their quality, performance and durability. Paul is the founder of one...

“WE TALKED TO THE ENGINEER BEHIND THE DIME GLORY CHALLENGE OBSTACLES” by Ian Michna via Jenkem Mag

by admin | Dec 20, 2022 | Competitions, DIY, Industry, Skate Art, Skateboard

Every year the skate world gathers in Montreal for the most entertaining skateboard “contest” of the year. There’s no need for a numeric scoring system or a qualification round – the Dime Glory Challenge’s objective is simple: go huge. The best skaters in the world...

“GUERILLA MARKETING TACTICS WITH CLOWN SKATEBOARDS” by Alexis Castro via JENKEM MAG

by admin | Aug 18, 2022 | Guerilla Marketing, News, Skate Art, Skateboard

A few weeks ago we came across what we thought was the most bizarre skateboarding collab of the year: Paris Saint-Germain Football Club and Clown Skateboards. How did a British skateboard company that none of us had ever heard of before, and only boasts a few...

“THE INS AND OUTS OF DECK COLLECTING” by Ian Michna via JENKEM MAG

by admin | Jun 29, 2022 | Community, Industry, Skate Art, Skateboard

Collecting skateboards is a pain in the ass. Boards are heavy, you need a lot of space to store them, and they will happily catch fire if your house ever burns to the ground. But that hasn’t stopped a small group of hardcore collectors who have spent thousands of...