Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“GUERILLA MARKETING TACTICS WITH CLOWN SKATEBOARDS” by Alexis Castro via JENKEM MAG

by admin | Aug 18, 2022 | Guerilla Marketing, News, Skate Art, Skateboard

A few weeks ago we came across what we thought was the most bizarre skateboarding collab of the year: Paris Saint-Germain Football Club and Clown Skateboards. How did a British skateboard company that none of us had ever heard of before, and only boasts a few...

“Surf Expo Attracts More Than 600 Exhibiting Brands to Upcoming September Show” via Shop Eat Surf (plus video of highlights from January Show & more)

by admin | Aug 17, 2022 | Industry, News, Resources, Retail Strategy, Seasonal Products, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard

Photo courtesy of Surf Expo PRESS RELEASES | Re-Published August 2022 ORLANDO, Fla.– (July 25, 2022) Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 8-10 in the West Concourse with...

“STAY ON BOARD: THE LEO BAKER STORY – Takeaways From a Must-See Documentary” by Anthony Pappalardo via Artless Industria

by admin | Aug 16, 2022 | Community, Film Review, Skateboard, Social Issues

My morning ritual begins by checking my text messages, followed by pruning my inbox from companies trying to sell me things and then setting my daily agenda. Today was no different but as I checked off empty white boxes next to eComms that would soon be directed to...

“USOPC moves to decertify USA Skateboarding” by Alyssa Roenigk via ESPN

by admin | Aug 11, 2022 | Competitions, Industry, News, Olympics, Skateboard

The U.S. Olympic & Paralympic Committee has initiated proceedings to decertify USA Skateboarding as the sport’s national governing body (NGB), a spokesperson for the USOPC confirmed to ESPN on Wednesday. “We initiated the decertification process,...

“Skate Leaders Discuss Inventory Glut and State of Market” by John Stouffer via Shop Eat Surf (Executive Edition)

by admin | Aug 10, 2022 | Brick & Mortar, Industry, News, Predictions, Retail History, Retail Strategy, Skateboard, Women's Market

By John Stouffer | Published Aug 8, 2022 The skateboard industry is struggling with excess hardgoods inventory that’s affecting manufacturers, distributors, and retailers around the world. We talk to leaders at Arbor, Carver, Element, Eastern Skateboard Supply,...

“USA Skateboarding chair resigns after audit finds multiple governance and financial problems” by Duncan McKay via Inside The Games

by admin | Aug 4, 2022 | Competitions, Olympics, Skateboard

Gary Ream has resigned as the chair of USA Skateboarding (USAS) following concerns being raised over governance and financial misconduct at the national governing body. Ream, who played a leading role in helping skateboarding get on the Olympic programme at last...