Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“TransWorld To Be Inducted Into The International Skateboarding Hall of Fame” by Blair Alley of Transworld Skateboarding Magazine

by admin | Jan 25, 2026 | Awards, Community, Industry, News, Skateboard

The International Skateboarding Hall of Fame just announced the Class of 2026 Inductees. Key Points The 2026 Skateboarding Hall of Fame inductees include TransWorld SKATEboarding and other key figures. The ceremony takes place May 15, 2026, at Vans Headquarters in...

“How The North Face, Vans and Timberland are trying to transform their businesses in 2026” by Julia Waldow via Modern Retail

by admin | Jan 15, 2026 | Industry, News, Opinion, Outdoor, Predictions, Skateboard, Story Telling

The North Face Apparel and outdoors giant VF Corp is revealing more details of its growth playbooks for three of its core brands: The North Face, Vans and Timberland. The company, which recently reported a 2% rise in revenue for its second fiscal quarter,...

“Monster Energy Becomes Founding Partner of X Games League” via Monster Energy PR

by admin | Nov 20, 2025 | Competitions, Industry, News, Skateboard

Courtesy of Monster Energy. It is the most significant deal to date between Monster Energy and X Games. X Games has announced a landmark three-year partnership with Monster Energy, establishing Monster Energy as the Official Energy Drink of the X...

“Toxic SPF Is Costing You More Than You Think—Here’s What Smart Retailers Are Doing About It” by Maggie Raymond via BRA Blog

by admin | Oct 20, 2025 | Opinion, Outdoor, Product Reviews, Skateboard, Snowboard, SUP, Surf

Sunscreen is a staple in any outdoor, resort, or beachside retail environment—but many retailers are just now waking up to a growing problem: the harmful ingredients hiding inside conventional SPF. For shop owners and buyers trying to align their inventory with...

“NBA Star Gary Payton II Launches The Skate Board Association to Professionalize Skateboarding” via Shredder News

by admin | Sep 17, 2025 | Competitions, News, Skateboard

NBA free agent Gary Payton II is flipping the game and this time it is on a  skateboard He just launched The  Skate Board Association, a professional league that is all about giving skateboarders the recognition and cash they deserve. Skateboarding magazine According...

“Five Reasons Every Specialty Board Retailer Needs to Experience Surf Expo” by Angie Marks

by admin | Jul 25, 2025 | News, Skateboard, SUP, Surf, Surf Expo, Trade Shows, Women's Market

Imagine a place where the boardsports and coastal lifestyle meets cutting-edge business, where passionate retailers like you connect with the industry’s top brands, up-and-comers, and a community that thrives on stoke. That’s Surf Expo. Since 1976, Surf Expo has been...