Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“HOW ROOKIE SKATEBOARDS SHAPED WOMEN’S SKATEBOARDING” by JESSIE VAN ROECHOUDT & QUELL SKATEBOARDING via Jenkem Mag

by admin | Jul 3, 2021 | Industry, Skateboard, Women's Market

Rookie Skateboards, a downtown Manhattan brand founded by Catharine Lyons and Elska von Hatzfeldt in the mid ’90s, has pioneered so much we see out of skating and streetwear today.While it’s not common to this day, it was even more of an anomaly to have a...

“Blind & Adaptive Skaters Take Over a Skate Park for the Weekend – A group filled with Ambition, Perseverance, and Grit” by Kelly Anne Walborn

by admin | Jun 25, 2021 | Community, Skateboard

Over the weekend of June 19, 2021, a group of 7 blind skaters and 1 adaptive skater joined forces at Modern Skate Park in Royal Oak, Michigan. Dreaming of getting this group together for several years now blind skater Nick Mullins finally made it happen and...

“Surging Sales Continue in Surf and Skate Shops” by Tiffany Montgomery via Shop Eat Surf

by admin | Jun 22, 2021 | Associate Members, Industry, Skateboard, Statistics, Surf

Strong sales in the core channel are showing no signs of slowdown as shoppers continue to embrace local retailers and the surf and skate lifestyle. According to the ActionWatch Retail Panel, year-to-date sales are up 89% vs. the same period in 2020. Click on the...

“DISCUSSING SKATEBOARDING WITH NEUROSCIENTIST ANDREW HUBERMAN” by Karl Watson & Rob Fraebel via Jenkem Mag

by admin | Jun 15, 2021 | Community, Skateboard

A few weeks back, Karl Watson introduced us to his friend Andrew Huberman, who is a neuroscientist and tenured professor at Stanford. Andrew also grew up skating San Francisco’s Embarcadero in its heyday where he met a number of amazing...

“A pair of 12-year-olds qualify for Olympic skateboarding. So does a 46-year-old” by via NBC Sports & Yahoo Sports

by admin | Jun 10, 2021 | Competitions, Olympics, Skateboard

Skateboarding’s Olympic debut will truly be one for the ages. World Skate announced the 80 qualifiers for the Tokyo Games on Wednesday — 20 each for men’s and women’s park and street. The youngest qualifiers are 12 years old — Brit Sky Brown, who turns 13 on...

“SPRING 2021 SKATEPARK CONSTRUCTION GRANT WINNERS ANNOUNCED” by The Skatepark Project

by admin | May 19, 2021 | Community, Industry, News, Skateboard

(Vista, CA) – As the nation continues to overcome COVID-19 challenges, locally run skatepark projects are still in progress. Advocates from all over the country are working hard to provide a free and accessible skatepark for their community to enjoy. Out of the...