Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Digging Deeper Into Skate and Surf Participation Growth” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Jul 6, 2021 | News, Skateboard, Statistics, Surf

Please click on the following link to view this Shop Eat Surf News Article:  Digging Deeper Into Skate and Surf Participation Growth Please note that this article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before...

“Skateboarding as an Olympic sport has even some on Team USA feeling conflicted” by Phil McCausland via NBC News

by admin | Jul 5, 2021 | Competitions, Industry, News, Olympics, Skateboard

Members of the first U.S. Olympic skateboarding team arrive on their boards for a news conference in downtown Los Angeles on June 21, 2021.Richard Vogel / AP “I think as a community, people were attracted to skateboarding because it was not part of something like the...

“HOW ROOKIE SKATEBOARDS SHAPED WOMEN’S SKATEBOARDING” by JESSIE VAN ROECHOUDT & QUELL SKATEBOARDING via Jenkem Mag

by admin | Jul 3, 2021 | Industry, Skateboard, Women's Market

Rookie Skateboards, a downtown Manhattan brand founded by Catharine Lyons and Elska von Hatzfeldt in the mid ’90s, has pioneered so much we see out of skating and streetwear today.While it’s not common to this day, it was even more of an anomaly to have a...

“Blind & Adaptive Skaters Take Over a Skate Park for the Weekend – A group filled with Ambition, Perseverance, and Grit” by Kelly Anne Walborn

by admin | Jun 25, 2021 | Community, Skateboard

Over the weekend of June 19, 2021, a group of 7 blind skaters and 1 adaptive skater joined forces at Modern Skate Park in Royal Oak, Michigan. Dreaming of getting this group together for several years now blind skater Nick Mullins finally made it happen and...

“Surging Sales Continue in Surf and Skate Shops” by Tiffany Montgomery via Shop Eat Surf

by admin | Jun 22, 2021 | Associate Members, Industry, Skateboard, Statistics, Surf

Strong sales in the core channel are showing no signs of slowdown as shoppers continue to embrace local retailers and the surf and skate lifestyle. According to the ActionWatch Retail Panel, year-to-date sales are up 89% vs. the same period in 2020. Click on the...

“DISCUSSING SKATEBOARDING WITH NEUROSCIENTIST ANDREW HUBERMAN” by Karl Watson & Rob Fraebel via Jenkem Mag

by admin | Jun 15, 2021 | Community, Skateboard

A few weeks back, Karl Watson introduced us to his friend Andrew Huberman, who is a neuroscientist and tenured professor at Stanford. Andrew also grew up skating San Francisco’s Embarcadero in its heyday where he met a number of amazing...