Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Tune in with Doug Works from Board Retailers Association” – interview conducted by Vipe Desai of PropagandaHQ.net

by admin | Oct 5, 2020 | Distinguished Retail Members, Resources, Retail Strategy, Skateboard, Snowboard, SUP, Surf, Wakeboard

Doug Works, Executive Director of the Board Retailers Association shared updates with Vipe Desai on what the organization is doing to help its retail members and also shared insights as to how retailers are managing during the pandemic. Click on the...

“Pacifico Presents Downtown Open Live Oct 8th” via Transworld SKATEboarding

by admin | Oct 2, 2020 | Competitions, Skateboard

Pacifico Downtown Open Live Recap Video (updated 10/9/20) Pacifico Clara® Beer Presents the Downtown Open S.K.A.T.E. ChampionshipA VIRTUAL HANDRAIL & STAIR SET S.K.A.T.E. COMPETITION BROADCASTED LIVE FROM CHICAGO Pacifico’s Downtown Open competition...

“Rest In Peace Keith Hufnagel – Words and photos from the skate world remembering our icon” via Transworld Skateboarding

by admin | Sep 25, 2020 | Rest In Peace, Skateboard

Keith was the embodiment of raw East Coast power. His pop, style, and speed influenced the 90s generation and beyond. His skate career had no end in sight. He was a global icon. As a veteran on Real and with his own brand HUF, he mentored some of the greatest skaters...

“Do you know what your missing?” by Dan Pankratz of Exchange Collective

by admin | Sep 15, 2020 | Associate Members, Resources, Retail Strategy, Skateboard, Snowboard, Surf

When only 23% of US retailers use people counting devices to measure traffic, how do you know what you are missing?  Reports from Footfall and ShopVisible state that only an average of 20% of your stores traffic will make a purchase, meaning 80% of your traffic...

“African Kids From São Tomé Build Their Own Skateboards By Hand A True Skateboard Story” | Interview With Photographer Greg Ewing by Jaime Owens via Transworld Skateboarding

by admin | Sep 13, 2020 | Industry, Skateboard, Social Issues

Last week, an image of some barefooted kids riding on very primitive looking, makeshift skateboards went viral across the skate “social-verse”. It instantly put a smile on your face like, “Yes! This is amazing. And where is this from?” The picture captured the raw and...

“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

by admin | Sep 1, 2020 | Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Please click on the following link to view this relevant Shop Eat Surf Article about this month’s Surf Expo connect Virtual Show from the perspective of Surf Expo Show Director, Emerald SVP and OG BRA Founder:  Roy Turner on How Virtual Surf Expo Will Work,...