Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“VIDEO ESSAY: THE YEAR MODERN SKATEBOARDING BROKE” by  ANDREW MURRELL & ALEX COLES via Jenkem Mag

by admin | May 1, 2023 | Community, Industry, Legends, Opinion, Skateboard, Social Issues, Social Media, Women's Market

2013 might seem like a random arbitrary year to most people, but to us, it’s the year the current era of skateboarding was born. 2013 kicked off with a number of notable pros leaving their long-term sponsors, setting off a chain of events. Many of them went on to...

“Tony Hawk helps Navajo Nation community build skatepark” via NBC News (YouTube video)

by admin | Apr 14, 2023 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Legends, News, Skateboard

The Diné Skate Garden, located in Navajo Nation in New Mexico, was created by local organizers with assistance from Tony Hawk’s “The Skatepark Project,” which helps bring skate opportunities to underserved communities. NBC News’ Steve Patterson spoke to young skaters,...

“VF Corp. shakes up top leadership at Dickies, Altra and Smartwool” by Natalie Schwartz via Fashion Dive

by admin | Apr 12, 2023 | Apparel /Fashion, Industry, News, Outdoor, Retail Economy, Shoe Market, Skateboard

VF Corp., which owns the Vans and North Face brands, is attempting to regain footing after its former CEO abruptly resigned. Daphne Howland/Fashion Dive Dive Brief:  VF Corp. tapped Todd Dalhausser as the global brand president of Dickies and made other changes...

“Alexis Sablone Is Not Your Average Skateboarding Architect” by Bindu Bansinath via The Cut

by admin | Apr 6, 2023 | BRA Community Partners, Community, Competitions, News, Olympics, Skateboard

For Alexis Sablone, skateboarding was never supposed to be the thing, which is not something you expect to say of a person who does their thing at the Olympic level. But Sablone is a multi-hyphenate who walks the walk, an artist and designer and architect with...

“Spring Break Specialty Retail Report from Florida” by Kari Hamanaka via Shop Eat Surf

by admin | Apr 3, 2023 | Brick & Mortar, Holiday, Industry, News, Retail Economy, Retail Strategy, Skateboard, Surf

Quiet Storm in downtown Fort Lauderdale (top left), inside Island Water Sports (bottom left), and the board room at Nomad Surf Shop (right). Photo by SES. Florida specialty surf and skate shops will see one more big push of traffic flowing through their doors in the...

“DISCUSSING ABDS, FILMING ETIQUETTE, AND NICHE INSTAGRAM ACCOUNTS” by Davis Campbell via Jenkem Mag

by admin | Mar 14, 2023 | Community, Debate, Industry, Skateboard, Social Media

If you’re a skate nerd in 2023 it seems there’s no better place to be than on Instagram. For every niche you can dream of, there is a fellow skater out there compiling all known photos and clips of that specific skater, trick, or spot for your viewing pleasure. You...