Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“A NEW TRUCK BRAND, IN THIS ECONOMY?” by Larry Lanza via Jenkem Mag

by admin | Dec 5, 2022 | Industry, News, Product Reviews, Skateboard

If you weren’t aware, Mike Sinclair recently announced that he’s been working on a new brand called Slappy Trucks. Sinclair has been a team manager for some of the biggest brands and some of the most notable skaters for the last 20 years but has never...

“USA Skateboarding Announces Eric Koston as Team Captain” via Press release from USA Skateboarding

by admin | Nov 9, 2022 | Competitions, Industry, News, Olympics, Skateboard

Eric Koston and Johnny Schillereff. Courtesy of USA Skateboarding PRESS RELEASES | Published Nov 9, 2022 USA Skateboarding, the National Governing Body for Skateboarding in the United States, today announced it has named Eric Koston, one of the sport’s most...

“The X Games Has New Owners. Here’s What It Means for Fans of Action Sports.” by Frederick Dreier via Outside Magazine

by admin | Nov 7, 2022 | Community, Competitions, Industry, News, Outdoor, Skateboard, Snowboard

Lead Photo: Tamara Susa / ESPN Images We interviewed Steve Fliser, the new CEO of the X Games, about his vision for the annual summer and winter extreme sports competitions The X Games have helped define action sports for an entire generation of Americans,...

WHAT THE HELL IS GOING ON WITH ILLEGAL CIV? by ALEXIS CASTRO & IAN MICHNA via JENKEM MAG

by admin | Nov 3, 2022 | Industry, News, Skateboard

By now, you probably have seen the commotion going down on Instagram surrounding Illegal Civ’s latest video, Hell Week. Illegal Civ has been gearing up to release their next full-length video and recently dropped a promo vlog and an official trailer on the brand’s...

“The unique abundance of skate culture, with the first Ambassador of Skateboarding” by Neftalie Williams and Sam Firman via AdventureUncovered.com

by admin | Oct 19, 2022 | Community, Educational Opportunity, Outdoor, Resources, Skateboard

WILLIAMS DOING A NOLLIE BACKSIDE TAILSLIDE SHOVE-IT, Image courtesy of Rachele Honcharik Neftalie Williams is a scholar, teacher, writer, founder, bridge builder and the first Ambassador of Skateboarding. But first and foremost, underpinning it all, he’s a...

“WE CHECKED OUT SOME BOOKS PENNED BY SKATERS” by Matt L. Roar via JENKEM Mag

by admin | Oct 16, 2022 | Book Review, Community, Holiday, Skateboard

Every skater can name everything about their first deck or skate video. You remember the songs, the tricks, the outfits. You remember the art on your earliest completes, T-shirts, wheels, and if you’re a big enough nerd you can even recognize the visual aesthetics of...