Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“An Arizona Ski Resort Just Charged $309 for a Single-Day Lift Ticket” by Juan Hernandez via The Inertia

by admin | Jan 27, 2023 | Debate, Holiday, News, Outdoor, Retail Crime, Snowboard

Arizona Snowbowl. Photo: Twitter // @AZSnowbowl It’s no secret a day on the hill — especially a spontaneous one after welcoming several inches of new snow — isn’t the cheapest way to spend your weekend. Still, breaking the threshold of $300 for a single-day lift...

“Atmospheric River Is Set to Dump Feet of Snow on the Western U.S.” by Joe Carberry via The Inertia

by admin | Dec 29, 2022 | News, Snowboard

Forrest Shearer slashing some early-season snow in a Wasatch hidden gem. Utah’s favorite playground should get feet as well. Over the next seven days, the weather across the West is expected to get real. As in real snowy. Forecasters are predicting feet of...

“The Gospel, According to Jeremy Jones – The polymath snowboarder has a new book about the art and philosophy of being in the mountains” by Heather Hansman via Outside

by admin | Dec 27, 2022 | Book Review, Industry, Interviews, Legends, Snowboard

Jeremy Jones, big-line snowboarder, splitboarding sage, and fearless-seeming founder of Protect Our Winters (POW)—a partner of Outside’s Find Your Good fundraising platform—says he was scared to write a book. “I was kind of nervous, but nervousness and excitement go...

“Surfer, Snowboarder, Powder, Bike and Other Media Titles Acquired” by Tiffany Montgomery via Shop Eat Surf

by admin | Dec 12, 2022 | Industry, News, Snowboard, Surf

SES file photo courtesy of Adventure Sports Network Click on the following link to the PR via Shop Eat Surf: Surfer, Snowboarder, Powder, Bike and Other Media Titles Acquired Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful...

The Freeride World Tour Has Merged With FIS; Is That a Good Thing? by Steve Andrews via The Inertia

by admin | Dec 6, 2022 | Competitions, Industry, Snowboard

In a surprise move this morning, the Freeride World Tour announced that it’s merging with the Federation Internationale du Ski, or as most know it, FIS. This is the same FIS that oversees all the Olympic ski racing, freestyle, and snowboarding...

“The X Games Has New Owners. Here’s What It Means for Fans of Action Sports.” by Frederick Dreier via Outside Magazine

by admin | Nov 7, 2022 | Community, Competitions, Industry, News, Outdoor, Skateboard, Snowboard

Lead Photo: Tamara Susa / ESPN Images We interviewed Steve Fliser, the new CEO of the X Games, about his vision for the annual summer and winter extreme sports competitions The X Games have helped define action sports for an entire generation of Americans,...