Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surfer, Snowboarder, Powder, Bike and Other Media Titles Acquired” by Tiffany Montgomery via Shop Eat Surf

by admin | Dec 12, 2022 | Industry, News, Snowboard, Surf

SES file photo courtesy of Adventure Sports Network Click on the following link to the PR via Shop Eat Surf: Surfer, Snowboarder, Powder, Bike and Other Media Titles Acquired Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful...

The Freeride World Tour Has Merged With FIS; Is That a Good Thing? by Steve Andrews via The Inertia

by admin | Dec 6, 2022 | Competitions, Industry, Snowboard

In a surprise move this morning, the Freeride World Tour announced that it’s merging with the Federation Internationale du Ski, or as most know it, FIS. This is the same FIS that oversees all the Olympic ski racing, freestyle, and snowboarding...

“The X Games Has New Owners. Here’s What It Means for Fans of Action Sports.” by Frederick Dreier via Outside Magazine

by admin | Nov 7, 2022 | Community, Competitions, Industry, News, Outdoor, Skateboard, Snowboard

Lead Photo: Tamara Susa / ESPN Images We interviewed Steve Fliser, the new CEO of the X Games, about his vision for the annual summer and winter extreme sports competitions The X Games have helped define action sports for an entire generation of Americans,...

“Sandia Peak Ski Area to remain closed for second year” – A result of climate change and staffing issues by Scarlett Lisjak via SIA Newsletter shared article

by admin | Sep 11, 2022 | Community, Industry, News, Outdoor, Snowboard, Sustainability

ALBUQUERQUE, N.M. — Sandia Peak Ski Area officials recently announced they will be closed this winter, for the second year in a row.  The lack of snow on the mountain for the past five years has created a snowball effect. For the first time in at least the past...

“Vail Resorts to Limit Ticket Sales Every Day of 2022-2023 Season” by Will Sileo via The Inertia

by admin | Aug 30, 2022 | Holiday, Industry, News, Outdoor, Snowboard

Snowboarders ride the lifts at Brighton, UT, an Epic Pass resort. Photo: Jackson Blackhurst. Are the days of overcrowded Vail-owned ski resorts a thing of the past? Will the infamous “Epic Lift Lines” Instagram account have to be discontinued due to a lack...

“BC Owner on Snow Season, Sales Trends and Inventory” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Jun 21, 2022 | Brick & Mortar, Industry, News, Retail History, Retail Strategy, Snowboard

BC Surf & Sport in Lone Tree, Colorado – Photo by SES Company Owner {and BRA Board Member} Bruce Cromartie answered some questions for us about how the snow season turned out, including what brands sold well. We also asked him about current sales trends and...