Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“We’re [Outdoor Retailer] Moving Back to Salt Lake City” by Marisa Nichols and Jeff Davis via OutdoorRetailer.com News plus opportunity to be considered for OR SLC Lodging Scholarships

by admin | Mar 24, 2022 | Community, Educational Opportunity, Industry, News, Outdoor, Resources, Snowboard, Trade Shows

Since 1982, Outdoor Retailer has brought the outdoor industry together for commerce, to share ideas, and to provide an experience that has grown into more than a trade show. Our community has become family, and for the past five years we’ve held our biannual...

“The One-Legged Snowboarder Who Built an Ingenious Prosthetic for Himself—and His Opponents” by John Rosengren via GQ

by admin | Mar 11, 2022 | Industry, Olympics, Snowboard

Mike Schultz riding in the adaptive banked slalom final during the 2017 Dew Tour Ezra Shaw / Getty Images After a horrific accident took his leg, Mike Schultz invented a high-tech artificial limb that action sport athletes quickly adopted. And now, to win gold at the...

“With a stunning first run, Chloe Kim wins another gold in the halfpipe.” by John Branch via The New York Times

by admin | Feb 10, 2022 | Competitions, Industry, News, Olympics, Snowboard, Women's Market

Chloe Kim’s score from her first halfpipe run delivered her second consecutive gold medal in the event.Gabriela Bhaskar/The New York Times Kim was awarded with an untouchable score of 94. Queralt Castellet, of Spain, earned the silver medal, and Sena Tomita, of Japan,...

“A Brief History of Snowboarding – Rebellious youth. Olympic glory. How a goofy American pastime conquered winter” by Max Ufberg via Smithsonian Magazine

by admin | Jan 17, 2022 | Competitions, Industry, Olympics, Retail History, Snowboard

Snowboarder Shannon Dunn competes for Team USA in the 1998 Winter Olympics, where she won the bronze medal in half-pipe. Alexander Hassenstein / Bongarts via Getty Images Long before the term “snowboarding” existed—and at least 80 years before it was an Olympic...

“Outdoor Retailer Releases Education Schedule and Floor Plan For Snow Show” by Outdoor Retailer via Shop Eat Surf (plus free hotel room scholarship opportunity for BRA Retail Members)

by admin | Jan 14, 2022 | Community, Industry, News, Resources, Snowboard, Trade Shows

SAN JUAN CAPISTRANO, California – Outdoor Retailer Snow Show returns to Denver this month with a full schedule of in-person education and a redesigned floor plan structured around The Resource Center, a new information hub to access industry insight directly from...

“Volcom Unveils U.S. Olympic Snowboard Uniforms” by Tiffany Montgomery via Shop Eat Surf

by admin | Jan 12, 2022 | Competitions, Industry, News, Olympics, Snowboard

Men’s Brighton pullover jacket and the USST Hotlapper pant. Courtesy of Volcom Click on the following link to view additional official uniform photos from Volcom and related words via Shop Eat Surf: Volcom Unveils U.S. Olympic Snowboard Uniforms Be sure to...