Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Undeniable Influence and Purchasing Power of Gen Z – How TikTok dances and streetwear drops are reshaping retailer strategies” by Adrien Nussenbaum via Total Retail

by admin | Apr 11, 2022 | Community, E-Commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media, Streetwear

Credit: Getty Images by Franek Strzeszewski When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing...

“7 Sales-Boosting Social Media Retail Marketing Strategies” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 27, 2022 | Resources, Retail Strategy, Social Commerce, Social Media

I remember when a local business group asked me to present for half a day and the focus became social media marketing for retail stores. It was a typical group of small and medium-sized businesses that sold everything from clothing and sporting goods to banking...

“Fashion Nova first company required to pay FTC for blocking bad reviews” by Kim Lyons via The Verge

by admin | Jan 26, 2022 | News, Retail Technologies, Social Commerce

Fashion Nova, a California fast-fashion retailer, will pay a $4.2 million settlement to the Federal Trade Commission over allegations that it blocked negative product reviews from being posted on its website. The agency says this is its first case to...

“Content That Converts” (helpful downloadable report) via Total Retail

by admin | Jan 13, 2022 | E-Commerce, Educational Opportunity, Resources, Retail Strategy, Social Commerce, Social Media

How retailers can grow e-commerce sales in a heightened competitive environment Over the past year, retailers have had to evolve their businesses to account for growing consumer demand for e-commerce. And for many consumers, the shift to online shopping is likely to...

“Shopping on Social Media Seen Hitting $1.2 Trillion by 2025” by Martine Paris via Bloomberg

by admin | Jan 9, 2022 | Resources, Retail Strategy, Social Commerce, Social Media

Parcels inside a shipping container at the UPS Worldport facility in Louisville, Kentucky.Photographer: Luke Sharrett/Bloomberg Shopping on social networks such as Facebook, TikTok and WeChat is going to grow three times faster than sales from traditional...

“4 Ways to Manage Your Company’s Online Reputation Without Ads” by Dave Lehman via Total Retail

by admin | Jan 4, 2022 | E-Commerce, Resources, Social Commerce

Credit: Getty Images by Eva-Katalin As you might expect, advertisements don’t win over customers anymore. Why? Consumers are  annoyed with ads. And so are marketers — 20 percent to 40 percent of clicks on paid ads are fraudulent. For these...