Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Will 2022 be the Year of the Dark Horse in Retail?” by Arick Wierson via The Robin Report

by admin | Jan 3, 2022 | Predictions, Resources, Retail History, Retail Strategy, Social Commerce, Social Media, Statistics

My father grew up on a farm in central Iowa in the 1930s and 40s, and although life in the post-Depression heartland was pretty harsh, among his fondest memories from his childhood are those of his many horses, each one of them different shades of black. As a...

“TikTok usage surpassed Instagram this year among kids aged 12 to 17, Forrester survey says” by Salvador Rodriguez via CNBC

by admin | Nov 19, 2021 | Social Commerce, Social Media, Statistics

Adam Mosseri speaks onstage at the WIRED25 Summit 2019 – Day 1 at Commonwealth Club on November 08, 2019 in San Francisco, California.Matt Winkelmeyer | Getty Images KEY POINTS More Americans between the ages of 12 and 17 are using TikTok than Instagram on a...

“Retailers Must Find a Way to Keep Pace With Emerging Instagram, TikTok Trends” by Adrien Nussenbaum via Total Retail

by admin | Oct 19, 2021 | E-Commerce, Retail Strategy, Social Commerce

In December 2020, a Scottish mailman named Nathan Evans uploaded a video to TikTok singing a 19th Century sea shanty called “Wellerman.” Within days, his rendition of a more-than-200-year-old song was shared worldwide, leading to countless online collaborations,...

“To Meet Customers’ In-Store Expectations, Retailers Must Master ‘Phygital’ Experiences” by Jaime Betancourt via Total Retail

by admin | Oct 9, 2021 | Resources, Retail Strategy, Social Commerce

Credit: Getty Images by bernard bodo Distance makes the heart grow fonder, sure. But it can also create romanticized expectations that are near impossible to meet. While there’s certainly a lot to miss about physical shopping, it’s possible some consumers...

“New Social Commerce Tools Can Boost Businesses This Holiday Season” by Thibaud Clément via Total Retail

by admin | Sep 19, 2021 | Retail Strategy, Social Commerce

A breadth of new social commerce tools and features will make shopping online this holiday season look very different from years past. Throughout the past year, e-commerce has seen an enormous boom fueled by physical retail limitations and closures caused by the...

“Facebook rides into Tokyo Games with new skateboarding campaign” by Kendra Clark via The Drum

by admin | Jul 20, 2021 | Community, Olympics, Skateboard, Social Commerce

Just four days before the official kick-off of the Tokyo Summer Olympics, Facebook has launched a new global ad campaign that showcases stories of how Facebook communities and technologies have helped bring together passionate skateboarders and skateboarding fans from...