Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“8 tips and tricks to improve your retail store marketing – If you’re struggling for ideas to improve your retail store marketing, we’ve got you covered. Here are some strategies that help you generate more leads.” via Podium (BRA Supporting Vendor Partner)

by admin | Jul 12, 2021 | Resources, Retail Strategy, Social Commerce

The world we live in is consumer driven and constantly changing. Enticing customers to your retail store with traditional marketing methods (or even online) is growing harder every year. Not only do 51% of Americans prefer to shop online, COVID-19 has moved many...

“‘We’re no longer a photo-sharing app,’ says head of Instagram” by Tatiana Walk-Morris via Retail Dive

by admin | Jun 27, 2021 | E-Commerce, News, Resources, Social Commerce

Dive Brief: As multiple social media platforms adapt to shifting user habits, Adam Mosseri, head of Instagram, recently announced that the app is pivoting away from being primarily a photo-sharing app. Instead, the platform will enhance its features in four...

“4 Best Practices for Creating a Social Commerce Experience That Converts” by Elise Stieferman via Total Retail

by admin | May 22, 2021 | E-Commerce, Internet, Resources, Retail Strategy, Social Commerce, Social Media

Online shopping received a serious bump in 2020. So did its offshoot, social commerce. In fact, among the strongest trends in the e-commerce industry, making purchases from social platforms seems to be the one to watch due to its projected year-over-year sales bump...