Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“DC Shoes is proud to present, ‘THIS TOO SHALL PASS’, a short documentary about mental health issues in the skateboarding community.” – be sure to share this important video with your customers

by admin | Oct 12, 2021 | Community, Mental Health, Skateboard, Social Issues

Push play to view this important video Everyone you meet is fighting a battle you know nothing about. Be kind. Always. DC Shoes is proud to present, “THIS TOO SHALL PASS”, a short documentary about mental health issues in the skateboarding community. DC...

“Selema Masekela Is Right: Action Sports Still Have a Long Way to Go” by Joe Carberry via The Inertia

by admin | Aug 21, 2021 | Competitions, Industry, Skateboard, Snowboard, Social Issues, Surf

Selema Masekela, the voice. Photo: Jeremy Deputat/Red Bull Content Pool Selema Masekela is a generational voice. Not just because he’s articulate. Because he’s put time in. He started answering phones at Transworld as an intern in the nineties. He...

BRA Book Review of “The Radical Undersea Journey of Mr. Dude by Vipe Desai” by BRA Executive Director Doug Works

by admin | Aug 12, 2021 | Book Review, Community, Social Issues, Surf

A surfer at heart, Mr. Dude is someone who – like so many of us, unfortunately – never put a whole lot of thought into the ways that his decisions and behaviors affected the environment around him. He used plastic straws, he guzzled one bottled water after another,...

“MY STRUGGLE WITH DEPRESSION AND HOW WE CAN HELP OTHERS” by Eric Brown via Jenkem Mag

by admin | May 2, 2021 | Industry, Social Issues

I had just woken up at 4:00 AM, and while I was waiting for my dog to finish his business, I checked my Instagram and saw a few guys posting photos of Henry Gartland. Later that morning all of his sponsors, friends, and magazine outlets followed suit. While...

“Skateboarding eyes brighter future with USOPC support on mental issues” by Rory Carroll via Reuters

by admin | Feb 18, 2021 | News, Rest In Peace, Skateboard, Social Issues

LOS ANGELES (Reuters) – The skateboarding community, rocked by several prominent deaths related to mental health issues, is hoping the benefits that go with the sport’s inclusion in this year’s Tokyo Olympics will help its athletes tackle the underlying...

“LET’S TALK WITH CHRIS NIERATKO ABOUT SKATE SHOP DAY, THE EVOLUTION OF SKATE SHOPS, GIVING BACK TO THE COMMUNITY, THE OLYMPICS AND MORE” by Jordy via Good Day To Skateboards

by admin | Feb 4, 2021 | Industry, News, Olympics, Retail History, Skateboard, Social Issues

Chris Nieratko has been a big voice in skateboarding for more than twenty-five years. More recently, him and his friends started Skate Shop Day, which will be held on February 19th this year, for its second edition. We had the chance to talk with him to learn...