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“Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce” by Andrew Chen via Total Retail

“Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce” by Andrew Chen via Total Retail

Credit: Getty Images by PixelsEffect While Reels can be a powerful tool to attract new customers, live selling offers retailers a more intimate, longer form setting to engage “I know this is new for all of us,” said Melissa Garcia, a professional on-air stylist, as...