Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“SMART Retailing: The Future has Arrived” by Dan Jablons via the Retail Smart Guys blog

by admin | Jan 21, 2023 | Accounting and Business Services, Point of Sale, Resources, Retail Strategy, Retail Technologies, Social Media

Globalization has caused changes in how nations, people, and especially businesses interact. A tremendous unconstant shift is happening in the retail market, resulting in the formation of smart retail. Companies, because of technology, are turning digital, automated,...

“Ad spending on TikTok defies advertising slowdown” by Krystal Scanlan and Seb Joseph via Digiday

by admin | Jan 17, 2023 | m-commerce, Retail Technologies, Social Commerce, Social Media

Ivy Liu Every downturn is good for someone. Take TikTok, for instance.  Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s despite some...

“Instagram to Remove Shopping Tab” by Dani James via Retail Dive

by admin | Jan 13, 2023 | E-Commerce, Industry, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Permission granted by Meta Dive Brief: Changing the way consumers access commerce on its app, Meta-owned Instagram will remove its Shop tab from the homepage navigation bar in February, according to a post on the company’s support site. A Meta spokesperson...

“Just Like F1, Social Commerce Needs Precision and Speed” by Nick Verlaney via Total Retail

by admin | Jan 2, 2023 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

With its feedback, creation and conversation loops, social commerce mimics circuit-based Formula 1 races. And success on the track and on social media isn’t purely about who is the quickest. Instead, it’s about strategy, precision and avoiding critical mistakes....

“Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce” by Andrew Chen via Total Retail

by admin | Dec 9, 2022 | m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: Getty Images by PixelsEffect While Reels can be a powerful tool to attract new customers, live selling offers retailers a more intimate, longer form setting to engage “I know this is new for all of us,” said Melissa Garcia, a professional on-air stylist, as...

“TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part” by Krystal Scanlon via Digiday

by admin | Oct 15, 2022 | Community, E-Commerce, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Creators are having a hard time right now: canceled deals, stretched payment terms, even revenue shake ups from the platforms. It’s tough times for anyone in the content-making business. But it doesn’t have to be, according to TikTok. Or more to the point, it won’t be...