Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Adapting to the New Normal in Retail: 5 Ways to Improve Your Digital Presence” by Nicole Leinbach Reyhle via Retail Minded

by admin | Aug 26, 2022 | E-Commerce, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

The COVID-19 pandemic shifted consumer buying behavior to the online world, forcing retailers to adapt quickly. Even as the world recovers from the pandemic, e-commerce still has a stronghold, so it’s crucial for retailers to cater to the needs of consumers who...

“Instagram rolls back some product changes after user backlash” by Kalley Huang and Mike Isaac

by admin | Aug 7, 2022 | m-commerce, News, Retail Technologies, Social Commerce, Social Media

Celebrities like Kylie Jenner and Kim Kardashian were among the upset users who said the updates made the app too much like TikTok. Instagram said on Thursday that it was rolling back several recent updates to its photo-sharing app after Kylie Jenner and other...

“TikTok Live Shopping Is Booming In 2022. How Can Small Businesses Benefit?” by Catherine Erdly via Forbes Magazine

by admin | Aug 5, 2022 | m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Live streaming is transforming some of the small businesses who have taken advantage of it’s powerGETTY “TikTok Shop LIVE has totally changed my business,” claims Sumayah Saadi, an LSE student who first set up her online shop aiming to provide...

“Instagram launches payment-in-chat feature for businesses” by Dani James via Retail dive

by admin | Jul 31, 2022 | m-commerce, News, Resources, Retail Technologies, Social Commerce, Social Media

Instagram launched the ability for U.S. businesses to complete transactions in chats with shoppers. Courtesy of Meta Dive Brief: In an effort to simplify the customer journey for small businesses, Meta on Monday launched the ability for users to pay for products...

“YouTube, Shopify Partner to Offer Creators Livestream Shopping Option” by Marie Albiges via Total Retail

by admin | Jul 23, 2022 | m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Photo Credit: Courtesy of YouTube Creators and merchants on the Shopify e-commerce platform can now feature their products across their YouTube channels, thanks to a new partnership between the two businesses. The new collaboration allows creators to link their...

“3 Tips to Grow Your Business With Short-Form Video” by Melissa Oppenheim Lano via Total Retail

by admin | Jul 18, 2022 | m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: Getty Images by fizkes The average person’s attention span has decreased over the years — with some experts saying it’s now under 10 seconds — due to the large amount of information constantly vying for their attention. Not only is it harder to keep people...