Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Who is Crystal Media? plus special BRA Member discount and access to view the ‘Reels Means Deals’ on-demand webinar right now” by Doug Works via BRA

by admin | Jul 5, 2022 | Associate Members, Educational Opportunity, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

A warm and enthusiastic WELCOME to our newest BRA Supporting Vendor Partner Crystal Media!    As a Board Retailers Association member, you save 15% on select Crystal Media Services! As always, we at BRA continue to bring you Supporting Vendor Partners that...

“Instagram is Becoming the New Mall: 3 Ways to Start Conversational Commerce Marketing” by Beerud Sheth via Total Retail

by admin | Jun 14, 2022 | m-commerce, Resources, Retail Strategy, Social Commerce, Social Media

Credit: about.fb.com Everyone knows Instagram as a social medium, but only a few realize it’s now becoming a conversational medium as well. Recently launched features now enable brands to conduct business with customers through private conversations. Businesses...

“Compassionate Retail is the Differentiator Your Organization is Looking For” by Bobby Marhamet via Total Retail

by admin | Jun 3, 2022 | Community, Resources, Retail Strategy, Social Media

It turns out the American consumer of 2022 isn’t all that complicated, at least according to Raydiant’s State of Consumer Behavior 2022 report. Shoppers today want bang for their buck, they expect a positive all-around experience when they enter your stores,...

“3 E-Commerce and Social Media Trends to Watch Through the Rest of 2022” by Jessica Hawthorne-Castro via Total Retail

by admin | May 30, 2022 | E-Commerce, m-commerce, Predictions, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

E-commerce sales have been on the upswing as a share of total sales since before 2000, and in the last decade, social platforms have played an increasing role. Then 2020 happened, driving an unprecedented spike in online sales. This year so far, we’re seeing social...

“PacSun opens metaverse store, auctions NFTs” by Tatiana Walk-Morris via Retail Dive

by admin | May 25, 2022 | Community, E-Commerce, m-commerce, Retail Technologies, Social Commerce, Social Media

Courtesy of PacSun Dive Brief: Joining other brands in experimenting with the metaverse, Pacsun launched a three-level store in ComplexLand 3.0, a metaverse shopping festival taking place between May 25 and May 27, the youth...

“Social Commerce is Having More Than a Moment – Brands not embracing this trend, or at least testing the water, will be left behind” by Stevie Morris via Total Retail

by admin | May 20, 2022 | m-commerce, Predictions, Resources, Social Commerce, Social Media

Credit: HubSpot Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce...