Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Social Commerce is Having More Than a Moment – Brands not embracing this trend, or at least testing the water, will be left behind” by Stevie Morris via Total Retail

by admin | May 20, 2022 | m-commerce, Predictions, Resources, Social Commerce, Social Media

Credit: HubSpot Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce...

“The Best & Worst Times To Post On Social Media” by Krystina Morgan via Independent Retailer

by admin | May 12, 2022 | Retail Strategy, Social Commerce, Social Media

Social Media plays such a huge part in brand growth, but unless you use it properly, it will not help you gain any extra exposure. There are many different factors that go into creating successful social media accounts, and one of the biggest ones is posting at just...

“REDEFINING BLATANT LOCALISM – Elon Buying Twitter Got Me Thinking” by Anthony Pappalardo via Artless Industria

by admin | Apr 29, 2022 | Community, Internet, Skateboard, Social Media

PHOTO: Yes, that’s a Space X Skateboard. As you probably know, Elon Musk and a group of investors bought Twitter to make it a “town square that promotes free speech,” or something. As most people who cover tech or even own stock know, Twitter’s business...

“The Undeniable Influence and Purchasing Power of Gen Z – How TikTok dances and streetwear drops are reshaping retailer strategies” by Adrien Nussenbaum via Total Retail

by admin | Apr 11, 2022 | Community, E-Commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media, Streetwear

Credit: Getty Images by Franek Strzeszewski When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing...

“7 Sales-Boosting Social Media Retail Marketing Strategies” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 27, 2022 | Resources, Retail Strategy, Social Commerce, Social Media

I remember when a local business group asked me to present for half a day and the focus became social media marketing for retail stores. It was a typical group of small and medium-sized businesses that sold everything from clothing and sporting goods to banking...

“Content That Converts” (helpful downloadable report) via Total Retail

by admin | Jan 13, 2022 | E-Commerce, Educational Opportunity, Resources, Retail Strategy, Social Commerce, Social Media

How retailers can grow e-commerce sales in a heightened competitive environment Over the past year, retailers have had to evolve their businesses to account for growing consumer demand for e-commerce. And for many consumers, the shift to online shopping is likely to...