Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“5 Reasons Your Store Should Shred the Digital Marketing Pipeline plus view on-demand webinar and access special resource guide right here” by Natalie Gowen of Moxie Tonic

by admin | Dec 9, 2024 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website

Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline.  With marketing in place, you can rest easy that customers are going to find your store, find their gear,...

“Mastering Email Deliverability for Successful Holiday Campaigns” by Dana Carr via Total Retail

by admin | Nov 25, 2024 | Email Marketing, Resources, Retail Strategy, Retail Technologies, Story Telling

Credit Getty Images by D3sign For marketers, no time is more crucial than the holiday season to connect with consumers through personalized offers and messages. This year, personalization is more powerful than ever, with Optimove Insights data showing a 227 percent...

“Why some retail has been resilient against Amazon – It’s about the products — and the people” by Daphne Howland via Retail Dive

by admin | Nov 23, 2024 | Brick & Mortar, Community, Customer Experience, Event Planning, News, Retail Economy, Retail Strategy, Story Telling

Longfellow Books in Portland, Maine, is one of about 15 independent bookstores in the area. It has remained family-owned for almost 25 years, about how long Amazon has been in the bookselling business. Daphne Howland/Retail Dive There may be nothing that Amazon...

“Summer Action Steps That Prep Retailers for a Holiday Blizzard of Sales” by Bob Phibbs via the Retail Doctor Blog

by admin | Jul 3, 2024 | Brick & Mortar, Community, Holiday, Inventory Management, Merchandising, Resources, Retail Strategy, Sales Training, Story Telling

Christmas in July. We’ve all heard the phrase as a marketing slogan, but Planning Ahead for Successful Holidays is a better concept. By strategizing early, you can ensure your store is prepared to meet customer demands, optimize inventory, and create memorable...