Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How To Choose the Best Life Jackets, Vests & PFDs For Your Boating Needs” by Tim West via Best Boating tips

by admin | May 11, 2023 | Product Reviews, Safety and preparedness, SUP, Wake Skate, Wake Surf, Wakeboard

Whether fishing or sailing,  having a life jacket or Personal Flotation Device (PFD) on board can help keep you safe.  There are different types of life jackets available, and finding one that fits you perfectly is key to ensuring your safety on the water. As a boat...

“Top 10 Hidden Gems of Surf Expo 2023 (opinion article)” by Rich Aloha via Wakeboarding Magazine plus link to view photos from the most recent Surf Expo Trade Show

by admin | Jan 30, 2023 | Industry, Product Reviews, SUP, Surf, Trade Shows, Wakeboard

Surf Expo exhibitors fill up a massive hall in Orlando. Rich Aloha Surf Expo, once a watersports wonderland, adds a January event. What can riders now expect from this premier event? Since its debut in 1976, Surf Expo, has drawn in multitudes of surfing...

“Surf Expo Attracts More Than 600 Exhibiting Brands to Upcoming September Show” via Shop Eat Surf (plus video of highlights from January Show & more)

by admin | Aug 17, 2022 | Industry, News, Resources, Retail Strategy, Seasonal Products, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard

Photo courtesy of Surf Expo PRESS RELEASES | Re-Published August 2022 ORLANDO, Fla.– (July 25, 2022) Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 8-10 in the West Concourse with...

“The Best Women’s Wetsuit Jackets of 2022, Reviewed” by Rebecca Parsons via The Inertia

by admin | Aug 6, 2022 | Industry, Product Reviews, SUP, Surf, Women's Market

Photo: Christinamae Sheley. Nothing puts a damper on an epic surf session more than being cold. If you’re anything like me, being cold means it’s game over. Once the shivers start, it’s time for me to paddle in, regardless of how good the waves are. Although...

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

by admin | Jul 2, 2022 | Associate Members, News, Resources, SUP, Surf

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the...

“September Surf Expo Health and Safety Guidelines and link to SES Interview with Roy Turner about the Show plus retailer registration, BRA specific events and Surf Expo highlight videos” via the awesome people behind Surf Expo

by admin | Sep 7, 2021 | Educational Opportunity, Industry, Kiteboard, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part...