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“Combined book and speaker review for ‘All In’ and its remarkable author (and record-breaking waterman/ ocean pioneer), Chris Bertish” by Doug Works (BRA Executive Director)

“Combined book and speaker review for ‘All In’ and its remarkable author (and record-breaking waterman/ ocean pioneer), Chris Bertish” by Doug Works (BRA Executive Director)

Leading up to the most recent Surf Expo Trade Show, George (BRA Chairman and owner of Modern Skate & Surf) and I were evaluating potential guest speakers for our Board Retailers Association (BRA) Surf Expo Kickoff Breakfast, which was slated to happen on Day 1 of...