Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Spring Break Specialty Retail Report from Florida” by Kari Hamanaka via Shop Eat Surf

by admin | Apr 3, 2023 | Brick & Mortar, Holiday, Industry, News, Retail Economy, Retail Strategy, Skateboard, Surf

Quiet Storm in downtown Fort Lauderdale (top left), inside Island Water Sports (bottom left), and the board room at Nomad Surf Shop (right). Photo by SES. Florida specialty surf and skate shops will see one more big push of traffic flowing through their doors in the...

“2024 Olympic Surfing at Teahupo’o: What Could Possibly Go Wrong?” by Sam George via The Inertia

by admin | Mar 24, 2023 | Competitions, Olympics, Surf

Just imagine putting an inexperienced young WSL or ISA Olympic hopeful into the kind of position that almost killed heavy water veteran Rodrigo Reinoso. Photo credit = Ted Grambeau Recent headlines concerning Kelly Slater’s Olympic aspirations has me...

“Ocean Pacific Apparel Founder Jim Jenks Dies, Helped Birth Modern Surf Industry” by Kari Hamanaka via Shop Eat Surf

by admin | Mar 21, 2023 | Community, Industry, Legends, News, Rest In Peace, Retail History, Surf

Clockwise from top left: Jim Jenks in the Op days; Jim with his last truck; the famous Op corduroy shorts. Photos courtesy of Junior Jenks and the Surfing Walk of Fame. Jim Jenks, the former surf shop worker who turned Ocean Pacific into an industry-defining...

“Caity Simmers, João Chianca Win MEO Rip Curl Pro Portugal” by Joe Carberry via The Inertia

by admin | Mar 16, 2023 | Competitions, News, Surf

Caity, at just 17, captured her first Championship Tour victory. Photo: Damien Poullenot//World Surf League “We’re seeing a generational shift here in Portugal.” Well, duh. That was overwhelmingly the overused phrase from the broadcast during the MEO...

“Kelly Slater Says He’ll Retire After the Olympics… If He Makes Them” by Alexander Haro via The Inertia

by admin | Mar 3, 2023 | Competitions, Legends, News, Olympics, Surf

If Kelly Slater makes the 2024 Olympics at Teahupo’o, he says he’ll hang up the jersey. Photo: WSL Kelly Slater is pretty famous for retiring. Or not retiring, I guess. Famous for almost retiring? Famous for saying he might retire? Anyway, people talk about...

“Top 10 Hidden Gems of Surf Expo 2023 (opinion article)” by Rich Aloha via Wakeboarding Magazine plus link to view photos from the most recent Surf Expo Trade Show

by admin | Jan 30, 2023 | Industry, Product Reviews, SUP, Surf, Trade Shows, Wakeboard

Surf Expo exhibitors fill up a massive hall in Orlando. Rich Aloha Surf Expo, once a watersports wonderland, adds a January event. What can riders now expect from this premier event? Since its debut in 1976, Surf Expo, has drawn in multitudes of surfing...