Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Surfing World Owes Stephanie Gilmore an Apology” by Ben Mondy via The Inertia

by admin | Sep 16, 2022 | Awards, Competitions, Industry, News, Surf

She earned it. And we forgot about her. Photo: Thiago Diz//World Surf League “Some are born great, some achieve greatness, and some have greatness thrust upon them,” wrote bad boy Billy Shakespeare. Or in Stephanie Gilmore’s case, some quietly achieve GOAT...

“Why Is Surfing So Good for Us? A Neuroscientist and a Writer Offer Clues” by Owen James Burke via The Inertia

by admin | Sep 7, 2022 | Mental Health, Surf

Maybe it’s simply moments like this that make us happy? Photo: Paz Arando//Unsplash “Surfing is the source, man. It’ll change your life. Swear to God.” – Surf shop grom from Point Break Sappy, soppy, mystical explanations and platitudes abound for...

“Courtney Conlogue and Miguel Pupo Win 2022 Tahiti Pro at Firing Teahupo’o” by Staff via The Inertia

by admin | Aug 20, 2022 | Awards, Competitions, News, Surf

The surfers came. And Teahupo’o absolutely delivered all week. While the waves weren’t quite as big for finals day, the conditions were clean and glorious throughout as Courtney Conlogue made a late-season push, winning at Teahupo’o and Miguel Pupo nabbed his maiden...

“Surf Expo Attracts More Than 600 Exhibiting Brands to Upcoming September Show” via Shop Eat Surf (plus video of highlights from January Show & more)

by admin | Aug 17, 2022 | Industry, News, Resources, Retail Strategy, Seasonal Products, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard

Photo courtesy of Surf Expo PRESS RELEASES | Re-Published August 2022 ORLANDO, Fla.– (July 25, 2022) Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 8-10 in the West Concourse with...

“Retail Check In: Ron Jon Surf Shop” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Aug 15, 2022 | Brick & Mortar, Community, Distinguished Retail Members, Industry, News, Retail History, Surf, Tourism

Ron Jon Surf Shop at Disney Springs in Orlando, Florida – SES file photo By Tiffany Montgomery | Published Aug 2022 We speak to Ron Jon Surf Shop President Michele Goodwin, who provides very interesting details about sales and brand trends at the important...

“The ‘Angriest Man in Surfing’ Proves the Days of Violent Surf Regulation Are Done” by Alexander Haro via The Inertia

by admin | Aug 12, 2022 | News, Social Issues, Surf

Andy Lyon decided that a rock needed to be implanted into this surfboard and the consequences for his actions are proof that it’s not okay anymore. Photos: Screenshot/YouTube In the first week of August, a Malibu resident named Andy Lyon took off on a wave at...