Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“SIMA Announces Vipe Desai as New Executive Director” press release via Shop Eat Surf

by admin | Dec 8, 2021 | Industry, News, Surf

PRESS RELEASES | Published Dec 7, 2021 – Reposted with permission from Vipe Desai of SIMA Orange County, CA (December 7, 2021) – The Board of Directors of the Surf Industry Manufacturers Association (SIMA) are excited to announce the appointment of industry...

“The Future of Surf Pools” by Dashel Pierson via Surfline.com

by admin | Dec 1, 2021 | Awards, Industry, News, Surf

Anyone with even the faintest interest in surfing can likely remember where they were, what they were doing, when the first video of Kelly Slater’s wavepool dropped. (I was on the couch, soaking in the reality of Adriano de Souza’s World Title win, which...

“Selema Masekela Talks About Mami Wata’s Mission to Redefine Surf Lifestyle” by Will Seleo via The Inertia

by admin | Nov 24, 2021 | Community, Industry, News, Social Issues, Surf

Mami Wata seeks to change the global perception of African surf culture through establishing itself as a major brand in the surf lifestyle space. Photo: Mami Wata. Brands, and especially clothing brands, have a strangely powerful influence on our sense of...

“The Big-Wave Season Officially Opens for Jaws and Nazaré” by Alexander Haro via The Inertia

by admin | Nov 16, 2021 | Competitions, Industry, News, Surf

Big wave season is open. Grab your big wave guns. Photo: WSL/Bryanna Bradley On November 15, the World Surf League’s Big Wave season window officially opened. Two of the most exciting events in all of surfing are on standby for the next few months: the Quiksilver...

“Vans Marketing Executive on the Evolution of the Triple Crown of Surfing” by Tiffany Montgomery via Shop Eat Surf

by admin | Nov 10, 2021 | Community, Competitions, Industry, News, Surf

John John Florence, who won the digital Vans Triple Crown of Surfing in men’s in 2020 – Photo by Ryan Miller courtesy of Vans Click on the following link to view this interesting Shop Eat Surf Article: Vans Marketing Executive on the Evolution of the...

“Sierra Kerr’s Air Game is Turning Heads – AND SHE’S ONLY 14 YEARS OLD” via Surfer Mag

by admin | Oct 26, 2021 | Industry, Surf

If you’re wondering what the future of surfing will look like, turn your eyes upon the jaw-dropping compilation below and you’ll get a solid glimpse of the progression that lies ahead. Fourteen-year-old Sierra Kerr (offspring of Tour vet and airshow standout Josh...