Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Rise of the Intermediate Surfer: Observations From a Pandemic-Driven Lineup” by Morgan Bernard via The Inertia

by admin | Apr 3, 2022 | Community, Industry, Surf

The surf remains the same but the surfers, well….there’s a lot more of ’em. Photo: Silas Baisch//Unsplash Two years ago, disease spread around the globe, and much of the population retreated to the confines of homes and humble apartments. For those of us stuck in...

“Kelly Slater, Shaun White, and Tony Hawk Are Presenting at the 94th Oscars” by Alexander Haro via The Inertia

by admin | Mar 25, 2022 | Awards, Competitions, News, Skateboard, Snowboard, Surf

Kelly Slater will be at the Oscars. Pretty good for a surfer from Cocoa Beach, right? Photo: WSL/Heff/Wikimedia Commons There are a few people in sports who transcend the sport itself. They get famous for their talent, but stay famous for something else. Take,...

“We Spoke With Joel Tudor and a WSL Insider About Tudor’s Suspension; Here’s What They Had to Say” by Alexander Haro via The Inertia

by admin | Mar 17, 2022 | Community, Competitions, Debate, Industry, News, Surf

After Joel Tudor was suspended indefinitely by the World Surf League, we caught up with him to hear his thoughts. Photo: Thomas Bennett//WSL Joel Tudor, three-time and reigning world longboard champion, was suspended from competition this week by the...

“A grieving surfer is taking hundreds of strangers’ late loved ones for one last ride” by Faith Karimi via CNN

by admin | Mar 14, 2022 | Community, News, Rest In Peace, Surf

Editor’s note: Two years ago, Covid-19 turned the world upside down. While the pandemic is not over, The Best in Us is a series that highlights people whose pandemic stories exemplify the resilience of the human spirit. (CNN) Dan Fischer has always...

“Russian Surfing Federation Issues Defiant Statement After ISA Bans Russian Athletes” by Alexander Haro via The Inertia

by admin | Mar 12, 2022 | Competitions, News, Olympics, Social Issues, Surf

The Ukraine National Surfing team competing in the finals in Odessa in the Black Sea of Ukraine at the Ukrainian National Championships. Photo: USF/Courtesy of ISA Russia is currently invading Ukraine in what is the largest conventional military conflict on...

“The Rise Of African Surf Culture With Selema Masekela And Mami Wata – special exhibit at Surfing Heritage and Culture Center” via SHACC Newsletter

by admin | Mar 9, 2022 | Community, Industry, News, Social Issues, Surf

Coming to SHACC this month, we’ve partnered up with Selema Masekela and the incredible people at Mami Wata to bring you a very special exhibit that celebrates the rise of African surf culture. Featuring images and artifacts from Ghana to Mozambique and beyond, opening...