Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“From Family Legacy to Modern Success: The Island Water Sports Story” by Cheyne Cottrell (Co-Owner of Island Water Sports) via Trackfly blog

by admin | Sep 29, 2025 | Brick & Mortar, Community, News, Retail Strategy, Retail Technologies, Surf

Hi, I’m Cheyne Cottrell, General Manager and Co-Owner of Island Water Sports. My family has been riding the waves of the surf retail industry since 1977. This is my short story of how we navigated decades of challenges and expanded into new opportunities. I’ve also...

“Dale Webster, The Man Who Surfed For 14,641 Consecutive Days, Has Passed Away” by Cooper Gegan via The Inertia

by admin | Aug 14, 2025 | Community, Legends, News, Surf

In the history of the sport, there are few who have matched Dale Webster’s dedication to surfing. Known as “Daily Wavester” or “Everyday Dale,” he lived his life with a singular purpose: to maintain the longest streak of consecutive days surfed – a feat...

“Five Reasons Every Specialty Board Retailer Needs to Experience Surf Expo” by Angie Marks

by admin | Jul 25, 2025 | News, Skateboard, SUP, Surf, Surf Expo, Trade Shows, Women's Market

Imagine a place where the boardsports and coastal lifestyle meets cutting-edge business, where passionate retailers like you connect with the industry’s top brands, up-and-comers, and a community that thrives on stoke. That’s Surf Expo. Since 1976, Surf Expo has been...

“This Is Going To Be A Buckwild Hurricane Season” by Owen James Burke via Surfer Mag

by admin | Jun 9, 2025 | News, Opinion, Safety and preparedness, Surf

Satellite view of Hurricane Dorian (with digital enhancements) from 2019.Roberto Machado Noa/Getty Images NOAA cuts are here…and they’re not good. Heading into the 2025 Atlantic hurricane season, National Weather Service forecasters at the National Oceanic and...

“Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture” by Vipe Desai and Mike Vavak via Shop Eat Surf X Outdoor

by admin | May 10, 2025 | BRA Community Partners, Brick & Mortar, Community, Industry, News, Opinion, Surf

Retailers showing support for the upcoming Surf Shop Day on May 17. Photos courtesy of SIMA. Surf Shop Day came from a casual chat between Mike Vavak, founder of Building The Revolution, and a friend. The two started brainstorming about a surf alternative to...

“USA Surfing Should Remain Surfing’s Olympic Representative” by Vipe Desai via The Inertia

by admin | Apr 22, 2025 | Competitions, Debate, Industry, News, Olympics, Opinion, Snowboard, Surf

Caroline Marks certainly made USA Surfing proud. The entity wants to continue to help develop athletes like her. Photo: ISA Editor’s Note: The following opinion was penned by Vipe Desai, SIMA’s executive director, world champion Shaun Tomson, Peter “PT” Townend, USA...