Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Big-Wave Season Officially Opens for Jaws and Nazaré” by Alexander Haro via The Inertia

by admin | Nov 16, 2021 | Competitions, Industry, News, Surf

Big wave season is open. Grab your big wave guns. Photo: WSL/Bryanna Bradley On November 15, the World Surf League’s Big Wave season window officially opened. Two of the most exciting events in all of surfing are on standby for the next few months: the Quiksilver...

“Vans Marketing Executive on the Evolution of the Triple Crown of Surfing” by Tiffany Montgomery via Shop Eat Surf

by admin | Nov 10, 2021 | Community, Competitions, Industry, News, Surf

John John Florence, who won the digital Vans Triple Crown of Surfing in men’s in 2020 – Photo by Ryan Miller courtesy of Vans Click on the following link to view this interesting Shop Eat Surf Article: Vans Marketing Executive on the Evolution of the...

“Sierra Kerr’s Air Game is Turning Heads – AND SHE’S ONLY 14 YEARS OLD” via Surfer Mag

by admin | Oct 26, 2021 | Industry, Surf

If you’re wondering what the future of surfing will look like, turn your eyes upon the jaw-dropping compilation below and you’ll get a solid glimpse of the progression that lies ahead. Fourteen-year-old Sierra Kerr (offspring of Tour vet and airshow standout Josh...

“‘Surfer Susie’ Is the Most Stoked 74-Year-Old Surfer on the Planet” by Rebecca Parsons via The Inertia

by admin | Oct 17, 2021 | Community, Surf

Surfer Susie in her element. Photo: Courtesy of Susie Terry You’d be hard pressed to find someone more stoked on surfing than Susie Terry. Born and raised in Ventura, Calif., Susie (now known as “Surfer Susie”) was first intrigued by the idea of riding waves...

“Key Industry Surf Shops Impacted by Oil Spill” by Tiffany Montgomery via Shop Eat Surf

by admin | Oct 8, 2021 | Community, Industry, Surf, Sustainability

Workers cleaning oil that washed ashore on Corona Del Mar State Beach Wednesday – Photo courtesy of U.S. Coast Guard The oil spill in Orange County that has closed beaches in Huntington Beach, Newport Beach, Laguna Beach, and Dana Point is not only a crisis for...

“Just How Much Does Music Change the Way We View Surfing?” by Juan Hernandez via The Inertia

by admin | Oct 7, 2021 | Community, Industry, Surf

That headline was a rhetorical question. Of course music impacts our viewing of surf videos. A lot. In fact, music doesn’t just have an effect on how we view surfing, a guy like Quentin Tarantino would argue music completely controls how...