Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Rusty Preisendorfer Explains Why Your Surfboards Shouldn’t Be Bulletproof” by Rusty Preisendorfer via The Inertia

by admin | Jan 11, 2022 | Manufacturing, Retail History, Surf, Trade Shows

If your surfboard doesn’t dent up a little bit, it’s not a good thing. Photo: Rusty Surfboards/Instagram Editor’s Note: This feature was made possible by our friends at Rusty Surfboards. Like a fine pair of shoes, new boards need to dent up a bit....

“East Coast Surfing Hall Of Fame Inducts Class Of 2022” via Surfing Heritage and Culture Center (SHACC) newsletter

by admin | Jan 7, 2022 | Awards, Community, Industry, Surf, Trade Shows

Photo: Mez/ESM The East Coast Surfing Hall of Fame inducted its esteemed class of 2021 yesterday in a ceremony at Surf Expo in Florida. A star-studded class featuring world champs, matriarchs, shapers and media moguls. Congratulations to all those who’s names are now...

“We Reviewed The Best Women’s Wetsuits for 2022” by Rebecca Parsons via The Inertia

by admin | Dec 16, 2021 | Retail Strategy, Surf, Women's Market

Interested in staying warm? Look no further. Kelin Victoria Editor’s Note: Welcome to The Inertia. Find out more about us and explore some of our archives here. Wetsuits are both the biggest blessing and curse of surfing. They keep us...

“Bettylou Sakura Johnson Bests Carissa Moore to Win Haleiwa Challenger, 2022 CT Rookie Class is Set” by Will Sileo via The Inertia

by admin | Dec 9, 2021 | Competitions, News, Surf

Bettylou Wins Haleiwa Photo: Tony Heff/WSL No better way to start your rookie season than by beating the best of the best. And 16-year-old North Shore local Bettylou Sakura Johnson did just that yesterday in the finals of the Haleiwa Challenger, overcoming...

“SIMA Announces Vipe Desai as New Executive Director” press release via Shop Eat Surf

by admin | Dec 8, 2021 | Industry, News, Surf

PRESS RELEASES | Published Dec 7, 2021 – Reposted with permission from Vipe Desai of SIMA Orange County, CA (December 7, 2021) – The Board of Directors of the Surf Industry Manufacturers Association (SIMA) are excited to announce the appointment of industry...

“The Future of Surf Pools” by Dashel Pierson via Surfline.com

by admin | Dec 1, 2021 | Awards, Industry, News, Surf

Anyone with even the faintest interest in surfing can likely remember where they were, what they were doing, when the first video of Kelly Slater’s wavepool dropped. (I was on the couch, soaking in the reality of Adriano de Souza’s World Title win, which...