Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“What’s Selling at Aqua East?” via Shop Eat Surf (Executive Edition)

by admin | Apr 27, 2020 | Distinguished Retail Members, News, Retail Strategy, Skateboard, Surf

Please click on the following link to view this excellent Shop Eat Surf Article:  What’s Selling at Aqua East? Please note that this article featuring BRA Distinguished Retailer Aqua East Surf Shop is a Shop Eat Surf Executive Edition article so you will need to...

“U.S. Supreme Court Delivers Victory for the Clean Water Act!” by Angela Howe via Surfrider Foundation

by admin | Apr 25, 2020 | News, Resources, Surf, Sustainability

Surfrider Foundation and our co-plaintiffs in the Hawaiʻi Wildlife Fund v. County of Maui case are celebrating an important victory today with the decision to protect water quality and the intent of the Clean Water Act by the United States Supreme...

“Coastal Breeze Can Carry COVID-19 More Than 6 Feet, Says Virus Expert – IN CASE YOU NEEDED ONE MORE REASON TO STAY AWAY FROM THE BEACH” by Todd Prodanovich via Surfer Mag

by admin | Apr 3, 2020 | Corona Virus, Industry, News, Surf

Photo Credit: Grant EllisA perfect example of what not to do. Malibu crowds, sometime before the COVID-19 pandemic. Between stay-at-home orders, threats of fines for surfing and the off chance of getting shot at (if you happen to live in Costa Rica), there...

“Why Are Surfers Getting Shot At By Police In Costa Rica?” by Zander Morton via Surfer Mag

by admin | Apr 1, 2020 | Corona Virus, Surf

Photo Credit: Instagram – A frame from the viral video of a surfer being shot at by a police officer in Playa Hermosa., Costa Rica. LOCAL NOE MAR MCGONAGLE ON THE RECENT DRAMA AMID THE COUNTRY’S COVID-19 LOCKDOWN We’re all in this COVID-19 crisis together....

“How U.S. Surf Shops Are Trying to Adapt During COVID-19 Pandemic” by James Burke via Surfer Mag

by admin | Mar 30, 2020 | Corona Virus, Industry, News, Retail Strategy, Surf

IT’S FAR FROM BUSINESS AS USUAL AT OUR CULTURAL WATERING HOLES Many surf shops that have been around for decades, like Hansen’s Surfboards, have taken a big hit in sales this month due to the COVID-10 outbreak. Photo credit: Hansens It’s hard times all around as...

“2020 Tokyo Olympics Will Be Postponed Due To Pandemic, According to IOC Member “ON THE BASIS OF THE INFORMATION THE IOC HAS, POSTPONEMENT HAS BEEN DECIDED”” via Surfer Mag

by admin | Mar 24, 2020 | Competitions, Corona Virus, Industry, News, Olympics, Surf

Photo Credit: Moran Kolohe Andino might have to wait another year to chase gold. Just a month ago, at the end of February, rumors began circulating about the possible cancellation of the 2020 Tokyo Olympics Games if the coronavirus continued to spread worldwide. A...