Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Does Morocco Boast the Biggest Rideable Wave on Earth? This Group of Chargers Thinks So” by Ben Mondy via The Inertia

by admin | Dec 24, 2023 | Industry, News, Surf

Big? Yeah, that big. Mr. Kemper, sampling the goods. Photo: Tim Bonython In 2020, off the coast of the Moroccan port city of Safi, archaeologists found evidence of a centuries-old, submerged city. With the remnants dating back to the second century B.C., one...

“Martha Presents ‘Surf Shop Stories'” by Martha via PR on Shop Eat Surf

by admin | Dec 14, 2023 | Brick & Mortar, Community, Industry, News, Surf

Billy Meistrell, from Dive N’ Surf, is featured in Martha’s documentary series “Surf Shop Stories.” Courtesy of Martha PRESS RELEASES | Published Dec 13, 2023 In a bid to amplify the heartbeat of retail and celebrate the essence of...

“ISA Releases Statement Regarding Teahupo’o Olympic Judging Tower Debacle” by Alexander Haro via The Inertia

by admin | Dec 6, 2023 | Community, Competitions, News, Olympics, Surf, Sustainability

The old judging tower on the reef at Teahupo’o is slated for destruction and replacement in time for the upcoming Olympics. Photo: WSL The proposed new judging tower on the reef at Teahupo’o for the upcoming Olympics has not been well received locally, and a recent...

“Is Foiling the Future of Surfing?” by Ben Mondy via The Inertia

by admin | Nov 11, 2023 | Foiling, Industry, Legends, Product Reviews, Surf

Mr. Adam Bennetts making small waves more fun. “Ithink surfing will always have its core place and roots in the art of riding waves,” Adam Bennetts told The Inertia recently, “But foiling will provide the future of surfing to some degree.” Bennetts has...

“RIP: Big Surf, America’s First Wavepool – Iconic Arizona Artificial Surf Spot to be Demolished” by Dashel Pierson via Surfer Mag

by admin | Oct 8, 2023 | Community, News, Rest In Peace, Surf

“Big Surf, the first American wavepool used for surfing was built in Tempe, Arizona, funded by hair-coloring giant Clairol, opened in 1969 and cost $2 million. The pool measured 300′ by 400′, and was set in a 20-acre Polynesian-themed complex located in...

“Quiet Storm, Sun Diego, Katin and Surf Expo Raise Money for Maui Sports Foundation” by Tiffany Montgomery via Shop Eat Surf

by Doug Works | Sep 23, 2023 | BRA Community Partners, Brick & Mortar, Community, Industry, News, Surf, Trade Shows

Quiet Storm owner Bill Dreibelbis, Hi-Tech Surf Sports owner Kim Ball, Sun Diego owner Dave Nash. Photo by SES. In addition to the buying and selling happening on the floor of Surf Expo, there was philanthropy in the mix as well. High volume retailer Quiet Storm has...