Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“We’re [Outdoor Retailer] Moving Back to Salt Lake City” by Marisa Nichols and Jeff Davis via OutdoorRetailer.com News plus opportunity to be considered for OR SLC Lodging Scholarships

by admin | Mar 24, 2022 | Community, Educational Opportunity, Industry, News, Outdoor, Resources, Snowboard, Trade Shows

Since 1982, Outdoor Retailer has brought the outdoor industry together for commerce, to share ideas, and to provide an experience that has grown into more than a trade show. Our community has become family, and for the past five years we’ve held our biannual...

“Patagonia, REI, Public Lands threaten to boycott Outdoor Retailer trade show” by Cara Salpini via Retail Dive

by admin | Feb 18, 2022 | Community, Industry, Outdoor, Trade Shows

Dive Brief: A group of major outdoor retailers — including Timberland, Patagonia, REI, The North Face and Public Lands — are threatening to boycott the Outdoor Retailer trade show if it’s moved to Utah, according to a release put out by The Conservation...

“Five Takeaways for Retailers from CES 2022” by Arick Wierson via The Robin report

by admin | Jan 23, 2022 | Corona Virus, Resources, Retail Strategy, Retail Technologies, Trade Shows

Well, that was interesting. When CES 2022 came to a close, one day ahead of schedule; attendees were dismissed early as “an additional safety measure” for minimizing the risks of Covid-19. (Apparently the brain trust at the Consumer Technology...

“Outdoor Retailer Releases Education Schedule and Floor Plan For Snow Show” by Outdoor Retailer via Shop Eat Surf (plus free hotel room scholarship opportunity for BRA Retail Members)

by admin | Jan 14, 2022 | Community, Industry, News, Resources, Snowboard, Trade Shows

SAN JUAN CAPISTRANO, California – Outdoor Retailer Snow Show returns to Denver this month with a full schedule of in-person education and a redesigned floor plan structured around The Resource Center, a new information hub to access industry insight directly from...

“Rusty Preisendorfer Explains Why Your Surfboards Shouldn’t Be Bulletproof” by Rusty Preisendorfer via The Inertia

by admin | Jan 11, 2022 | Manufacturing, Retail History, Surf, Trade Shows

If your surfboard doesn’t dent up a little bit, it’s not a good thing. Photo: Rusty Surfboards/Instagram Editor’s Note: This feature was made possible by our friends at Rusty Surfboards. Like a fine pair of shoes, new boards need to dent up a bit....

“East Coast Surfing Hall Of Fame Inducts Class Of 2022” via Surfing Heritage and Culture Center (SHACC) newsletter

by admin | Jan 7, 2022 | Awards, Community, Industry, Surf, Trade Shows

Photo: Mez/ESM The East Coast Surfing Hall of Fame inducted its esteemed class of 2021 yesterday in a ceremony at Surf Expo in Florida. A star-studded class featuring world champs, matriarchs, shapers and media moguls. Congratulations to all those who’s names are now...