Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“MasterCraft Celebrates International Women’s Day With Fourth Annual ‘Let Her Rip’ Campaign” by Staff via Wakeboarding Mag

by admin | Mar 25, 2024 | Community, News, Wake Skate, Wake Surf, Wakeboard, Women's Market

Empowerment and building confidence are the foundations of MasterCraft’s Let Her Rip powered by Progressive. Courtesy MasterCraft Female-focused campaign empowers women and inspires boating confidence; includes mentorship from MasterCraft athletes Meagan Ethell,...

“How To Choose the Best Life Jackets, Vests & PFDs For Your Boating Needs” by Tim West via Best Boating tips

by admin | May 11, 2023 | Product Reviews, Safety and preparedness, SUP, Wake Skate, Wake Surf, Wakeboard

Whether fishing or sailing,  having a life jacket or Personal Flotation Device (PFD) on board can help keep you safe.  There are different types of life jackets available, and finding one that fits you perfectly is key to ensuring your safety on the water. As a boat...

“2022 Wake Awards” by Staff via Wakeboarding Magazine

by admin | Jan 16, 2023 | Awards, Competitions, News, Wake Skate, Wakeboard

The 2022 Wake Awards are coming! The best riders of 2022 will be honored and awarded for their accomplishments during a special two week-long presentation beginning in January 2023. Starting on January 16, we’ll release the finalists in several categories each day!...

“2022 Wakesports Hall of Fame Inductees – Find out who was inducted into the Wakesports Hall of Fame in 2022.” by Staff via Wakeboarding Magazine

by admin | Dec 19, 2022 | Awards, Industry, Wake Skate, Wake Surf, Wakeboard

Melissa Marquardt: 2022 Inductee Wakesports Hall of Fame Courtesy Melissa Marquardt Ten inductees were included in this year’s class. Courtesy Wakesports Hall of Fame The 2022 Wakesports Hall of Fame class of inductees includes some of the sport’s most...

“Surf Expo Attracts More Than 600 Exhibiting Brands to Upcoming September Show” via Shop Eat Surf (plus video of highlights from January Show & more)

by admin | Aug 17, 2022 | Industry, News, Resources, Retail Strategy, Seasonal Products, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard

Photo courtesy of Surf Expo PRESS RELEASES | Re-Published August 2022 ORLANDO, Fla.– (July 25, 2022) Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 8-10 in the West Concourse with...

“How to Choose the Right Tow Tower – Picking the right tow tower for your boat.” by Jeff Hemmel via Wakeboarding Mag

by admin | Aug 2, 2022 | Resources, Wake Skate, Wake Surf, Wakeboard

Push a button and Nautique’s Flight Control Tower telescopes up or down with the Bimini top in place. Courtesy Roswell Tow towers have gone from wakeboarding one-offs to standard equipment on most tow-sports boats, as well as an increasing share of runabouts,...