Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Expo Attracts More Than 600 Exhibiting Brands to Upcoming September Show” via Shop Eat Surf (plus video of highlights from January Show & more)

by admin | Aug 17, 2022 | Industry, News, Resources, Retail Strategy, Seasonal Products, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard

Photo courtesy of Surf Expo PRESS RELEASES | Re-Published August 2022 ORLANDO, Fla.– (July 25, 2022) Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 8-10 in the West Concourse with...

“How to Choose the Right Tow Tower – Picking the right tow tower for your boat.” by Jeff Hemmel via Wakeboarding Mag

by admin | Aug 2, 2022 | Resources, Wake Skate, Wake Surf, Wakeboard

Push a button and Nautique’s Flight Control Tower telescopes up or down with the Bimini top in place. Courtesy Roswell Tow towers have gone from wakeboarding one-offs to standard equipment on most tow-sports boats, as well as an increasing share of runabouts,...

“Tennessee: Governor Bill Lee Signs Model Wakesurfing and Wakeboarding Legislation” by WSIA Staff via WSIA Newsletter

by admin | Jul 20, 2022 | Governmental Affairs, Resources, Safety and preparedness, Wake Skate, Wake Surf, Wakeboard

Last week, representatives from the recreational boating industry – including NMMA, WSIA, Heyday, Indmar Marine Engines, and MasterCraft – joined Tennessee Governor Bill Lee for an official signing ceremony of the industry-backed model wakesurfing and wakeboarding...

“Life Jacket Essentials: What to Keep in Your Life Jacket if You Want to Get Found” by Mario Vitone via Wakeboarding Mag courtesy of U.S. Coast Guard

by admin | Jun 24, 2022 | Community, Safety and preparedness, Wake Skate, Wake Surf, Wakeboard

Pockets in life jackets serve an important purpose. The best life jackets have pockets for a reason – Mario Vittone explains what to keep in them in case of an emergency. Courtesy U.S. Coast Guard When it comes to life jackets, there can be a big difference between...

“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

by admin | May 9, 2022 | Community, Holiday, Industry, Resources, Safety and preparedness, Wake Skate, Wake Surf, Wakeboard

With a 35% increase in new boat ownership and 415,000 new boaters taking to the waterways since 2020, boating participation will reach historic levels of participation this summer, says Water Sports Foundation Executive Director Jim Emmons. With the Memorial Day...

“September Surf Expo Health and Safety Guidelines and link to SES Interview with Roy Turner about the Show plus retailer registration, BRA specific events and Surf Expo highlight videos” via the awesome people behind Surf Expo

by admin | Sep 7, 2021 | Educational Opportunity, Industry, Kiteboard, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part...