Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Best Women’s Wetsuit Jackets of 2022, Reviewed” by Rebecca Parsons via The Inertia

by admin | Aug 6, 2022 | Industry, Product Reviews, SUP, Surf, Women's Market

Photo: Christinamae Sheley. Nothing puts a damper on an epic surf session more than being cold. If you’re anything like me, being cold means it’s game over. Once the shivers start, it’s time for me to paddle in, regardless of how good the waves are. Although...

“‘Femme Ocean’ Tells the Stories of Four Women Breaking Boundaries in Surfing” by Staff via The Inertia

by admin | Jul 10, 2022 | Community, Surf, Women's Market

Maryam El Gardoum tears into a blue Moroccan wall. Photo: Femme Ocean. ‘Femme Ocean’ Tells the Stories of Four Women Breaking Boundaries in Surfing The ocean nearly took my life,” says filmmaker Annika von Schütz. “Now it’s giving me life.” Premiering July...

“What Retailers Need to Understand About the Online Apparel Shopper” by Andrew Custage via Total Retail

by admin | Apr 12, 2022 | E-Commerce, Retail Strategy, Women's Market

Now over two years into the pandemic, the apparel retail category is steadily recovering following declines in 2020. With consumers returning to in-person workplaces, schools and social activities, the need for new clothes has been met with changes to the retail...

“Dare to FIT” by Renee Bavineau via The Robin Report

by admin | Mar 28, 2022 | Industry, Retail Strategy, Sustainability, Women's Market

The fashion industry is now tied for first place in destroying our beloved planet. In 2021, 54 percent of retail bankruptcies were in apparel. And 56 percent of online returns were apparel. In fact, overall return rates are up by 35 percent since 2011. Once...

“With a stunning first run, Chloe Kim wins another gold in the halfpipe.” by John Branch via The New York Times

by admin | Feb 10, 2022 | Competitions, Industry, News, Olympics, Snowboard, Women's Market

Chloe Kim’s score from her first halfpipe run delivered her second consecutive gold medal in the event.Gabriela Bhaskar/The New York Times Kim was awarded with an untouchable score of 94. Queralt Castellet, of Spain, earned the silver medal, and Sena Tomita, of Japan,...

“We Reviewed The Best Women’s Wetsuits for 2022” by Rebecca Parsons via The Inertia

by admin | Dec 16, 2021 | Retail Strategy, Surf, Women's Market

Interested in staying warm? Look no further. Kelin Victoria Editor’s Note: Welcome to The Inertia. Find out more about us and explore some of our archives here. Wetsuits are both the biggest blessing and curse of surfing. They keep us...