This series of complimentary webinars led by experts is designed to help Retailers combat and navigate through the challenges that COVID-19 has posted, and find success despite the obstacles ahead. We have partnered with Outdoor Retailer, ASD Market Week and NY NOW to provide this comprehensive series. *Please note: Seating to the live webinars is limited. On-demand versions will be posted here shortly after the live webinars end.
Webinar 1: Redefining Retail: 5 Realities Retailers Can Do Now to Help Protect their Business Later
Thursday, April 16, 2020 | 4:00 PM EDT Register Here>
The world has experienced unexpected change when it comes to commerce and that includes how retailers engage with customers, how consumers shop with brands, and what connects them in-between their purchasing decisions.
While COVID-19 continues to cause challenges for retailers online and offline alike, this webinar will unveil actionable steps commerce-focused companies can make in order to help protect their business longevity.
Join Nicole Leinbach Reyhle, Founder at Retail Minded, and learn 5 ways to help your business despite the challenges of COVID-19 PLUS gain resources and actionable insight to help you navigate the future of retail in the world of coronavirus.
Featured Speaker:
| Nicole Leinbach Reyhle, Author of ‘Retail 101: The Guide to Managing & Marketing Your Retail Business’ and Founder at Retail MindedNicole Leinbach Reyhle is recognized as a global retail thought leader from companies that include IBM, American Express, Vend and more – including having been recognized as #3 out of 100 worldwide retail influencers. Reyhle regularly contributes to media outlets that include Forbes, Entrepreneur, NBC and others – as well as speaks at worldwide events with a core concentration on commerce and consumer experiences. |
Webinar 2: Taking Control: 10 Action Steps for Retailers to Stay Connected to Their Customers Throughout the COVID-19 Crisis
Wednesday, April 22, 2020 | 12:00 PM ET Register Here>
Looking to stay relevant among consumers despite the unexpected and unknown challenges that COVID-19 continues to deliver? This webinar will unveil actionable strategies for retailers to immediately implement into their businesses in order to stay connected to their customers.
Delivered by industry experts, attendees can expect to gain:
- Real-time insight on what today’s quarantined customers need
- How they prefer to shop
- What actions can help you stay connected to them despite having to be physically apart
How Brick & Mortar Stores Can Quickly Implement Other Selling Strategies Into Their Operations Amidst COVID-19
Friday, April 24 at 2 p.m. EDT Register Here>
If you are a brick and mortar merchant struggling to adjust to the new realities of customer interaction due to COVID-19, this webinar is for you! From curb-side pick-ups and delivery options to selling via social media and incorporating an e-commerce site, this webinar will bring clarity to the various ways in which you can still connect with customers despite your doors being closed.
Attendees can expect to gain actionable and trusted insight on resources to navigate new selling avenues and confidence that despite these unexpected changes, things can be okay. Come prepared to learn and to increase sales!
Inventory Management: How Vendors & Retailers Alike Can Support Each Other During the Corona Crisis
Thursday, April 30 at 12 p.m. EDT
Let’s face it – COVID-19 has challenged retailers and vendors alike, thus creating unforeseen issues that neither were prepared for. Inventory management is undoubtedly the foundation of any commerce business, and it will take both sides of the selling equation to truly overcome the challenges brought on by the coronavirus.
In this seminar, attendees can expect to gain strategies to help them navigate these unfamiliar hurdles while also offering suggested solutions to help them during these times. If you’re looking to maintain healthy inventory management despite the challenges you are facing, this is a webinar you won’t want to miss.
Registration will open soon.
Shipping Resources & Action Steps to Help Retailers Strengthen Productivity & Sales Despite the Coronavirus
Friday, May 1 at 12 p.m. EDT
From shipping hygiene to saving money on your shipping spend and more, consumers and businesses alike have higher expectations than ever when it comes to shipping goods. This webinar will unveil how companies can safely protect their employees and products alike during the shipping process, while also communicating to customers what they need to know about their shipping management.
Best practices that include shipping hygiene, how to save money, ways to ship more efficiently and resources to consider will be shared in order to help retailers small and large alike better manage their shipping.
Registration will open soon.
Overcoming Obstacles: How Independent Retailers Can Find Success Despite Competition, Challenges & the Coronavirus
Friday, May 8 at 12 p.m. EDT
Whether you have one store, two stores or even a small online business, this webinar is for you! Designed specifically with independent, smaller merchants in mind (less than $1M sales annually), this webinar will bring clarity to the chaos of COVID-19 and deliver a roadmap for you to finally gain control again of your one-of-a-kind business.
Gain actionable insight from industry leaders who will share 5 ways you can increase store success – including how to strengthen inventory sell-thru, connect with customers, decrease financial overhead and gain control of your business again. This is a not to miss webinar for retail owners and business leaders truly ready to embrace the change necessary to withstand the COVID-19 crisis.
Registration will open soon.
Understanding New Marketplace (Amazon, eBay, Walmart.com, etc) Realities for Independent Sellers Due to COVID-19
Wednesday, May 13 at 12 p.m. EDT
If you’re an online seller who is trying to keep up with the ever-changing rules and regulations of marketplaces that include Amazon, eBay, Walmart, Alibaba and more, this webinar is for you. Industry experts will share real-time updates to each marketplace with a core concentration on offering action oriented strategies for you to continue selling despite these unexpected challenges.
With fines being delivered and bans taking place on independent sellers every day, make sure you are not among those that get in trouble. Come prepared to learn… leave prepared to sell!
Registration will open soon.
Digital Marketing Efforts to Help Connect, Communicate & Convert Customers to Your Unique Retail Business
Friday, May 15 at 12 p.m. EDT
Customers are averaging more time online than they have historically ever been due to COVID-19. As a result, this presents opportunities for brands and businesses to connect with customers via a variety of digital avenues. The catch? Customers have different expectations, needs and preferences than they have had in the past. The comfort of their home may be a safe place to shop, but where they choose to buy from has to be somewhere they feel they can trust (due to the possibility of coming in contact with COVID-19) as well as somewhere they feel emotionally connected to.
What does this really mean for your business, though? And how can you convert browsing customers to buyers digitally despite these challenges? Gain clarity to digital marketing while also gaining clarity to connecting, communicating and ultimately converting customers to buyers in this one hour webinar designed uniquely for retailers.
Registration will open soon.
Consumer Realities: Data & Details to Help You Navigate Best Practices in Supporting Today’s NEW Consumers
Wednesday, May 20 at 12 p.m. EDT
Customers have changed, plain and simple. Their personal finances have adjusted. Their comfort of shopping in stores has adjusted. And for many, their overall preferences have changed, as well. In this webinar, expect to gain clarity to the new realities of retail in direct response to the new realities of customers. Gain data, gain details and gain action steps to help you transition your business to adjust to today’s changing marketplace.
Delivered by industry experts, attendees can expect to hear some harsh realities but also gain some exciting opportunities on how to best support customers in the age of COVID-19.
Registration will open soon.
10 Action Steps to Re-Building Your Retail Business
Friday, May 22 at 12 p.m. EDT
In the final webinar of a ten-part series from Emerald Exposition’s Retail Group, attendees can look forward to gaining 10 action steps to rebuild their businesses and confidently move forward in today’s challenged marketplace. For online and offline stores alike, this webinar will be filled with actionable insight to help businesses truly look ahead in both the immediate days and months, as well as into 2021 and beyond.
If your goal is to sustain your business despite the challenges of COVID-19, this is a webinar NOT to miss!
Registration will open soon.
To learn more about Surf Expo, click here: https://boardretailers.org/surf-expo/