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“Core Retailers Weigh In on Potential Boardriders Sale” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

“Core Retailers Weigh In on Potential Boardriders Sale” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

By Tiffany Montgomery | Published Sep 26, 2022

Quiksilver, Billabong Men’s, Roxy, Billabong Women’s and RVCA make up a sizeable chunk of the total sales mix of many core surf accounts. We asked Maui Nix, Surfside Sports, HIC, BC Surf & Sport, Hansen’s, Hi-Tech, IWS, Curl, WRV and T&C about the importance of those brands, if they are making back up plans, and which brands could help fill a potential void if a new owner were to move away from the core channel.

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