Clockwise from top left: Sole Tech Founder Pierre André Senizergues; head of marketing Don Brown; Pierre with former longtime Sole Tech exec Yasemin Oktay Hume. Far left photo courtesy of Sole Tech; others, SES file photos.
Sole Technology has been an important part of the skate industry for decades now, with many industry executives gaining their formative industry experience there over the years.
With Pierre André Senizergues, the CEO and owner of Lake Forest, California-based Sole Technology, announcing in late May that he is selling the etnies, éS, and Emerica skate footwear brands and the ThirtyTwo snowboard brand to the Nidecker Group, we wanted to hear from both former employees and skateboard industry veterans about what the Sole Tech brands, and the company overall, has meant to the industry.
People mentioned below who have been integral to Sole Tech over the years include Pierre, of course, and also Don Brown, the head of marketing for the company and all of the brands who has worked by Pierre’s side since nearly the beginning, and Yasemin Oktay Hume, who worked from more than 20 years at Sole Tech over two stints with the company, rising from sales director in the early days to VP of brand development. And there are many, many others.
Pierre, Don and many other Sole Tech executives are still working with the company, and are now part of the Nidecker Group.
Click on the following link to view the entire SES article; https://shop-eat-surf.com/2024/07/industry-veterans-weigh-in-on-sole-techs-legacy
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