“Shoreline at Surf Expo to Debut September 7-9, 2023” via Surf Expo News Feed

“Shoreline at Surf Expo to Debut September 7-9, 2023” via Surf Expo News Feed

Shoreline at Surf Expo Evolves the Waterman’s Lifestyle from Coastal Shoreline Activities into Camping, Hiking, Climbing and more.  

ORLANDO, Fla. – (June 1, 2023) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, enhances the buying experience for both watersports and outfitter retailers with the debut of its new Shoreline offering during the September 7-9, 2023 edition. 

Shoreline at Surf Expo will feature products dedicated to technical apparel, equipment and gear any enthusiast needs to transition from a day on the water to stretching out on land. 

“From the trails to the lakes and beyond, Shoreline at Surf Expo supports the natural evolution of the waterman’s lifestyle with gear, apparel and accessories that will take consumers from coastal shoreline activities into camping, hiking, climbing and other recreational activities found along rivers and lakes,” says Roy Turner, Emerald SVP and Surf Expo Show Director. 

Shoreline is positioned to become the hub for industry-leading retailers and brands focusing on fishing, boating, wakeboarding, technical apparel, outerwear, camping, watersports hardgoods as well as essential gear and accessories. The newest floor category complements Surf Expo’s extensive product offerings — Surf, Skate, Paddle and Bluewater — by targeting the business associated with outdoor amenities and recreation found in lake towns across the country. 

Eric Marvin, founder of Elakai Outdoor, is exhibiting outdoor games within the new Shoreline category. Some games include cornhole, bocce ball, croquet and more. While this is Marvin’s first year participating at Surf Expo, he knows it will be the right fit for his business.  

“Our products can be used on the beach, by the lake or near the ocean. Exhibiting at Surf Expo is a natural fit for who we are as a business and what the Shoreline category is all about,” says Marvin.

Shoreline will also create a seamless connection with Surf Expo’s Bluewater category, which showcases notable inshore and offshore apparel and accessory products ranging from lifestyle and technical apparel to footwear, outerwear, sportswear, T-shirts, sunglasses, and much more. 

“Blending the inshore and offshore worlds under Surf Expo’s one roof exposes buyers and sellers to this growing crossover market within the coastal lifestyle industry,” adds Turner. 

Ronix Wake/ Radar Skis, Columbia OCS, MANG, Hest, Bimini Bay Outfitters, Burnside Sierra Pacific Apparel, Elakai, Fahlo, HEST, Kracken Adventure Bikes, Intracoastal Waterway, Kanga Coolers, Lowtides Ocean Product, Line + Cleat, Pirani, Preston 1947 by Ebinger Brothers, Promo & More, Sunski, Sunburn Drink, The Grateful Diver, XTRATUF, Welly Bottle, and ZEP-PRO.  

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About Surf Expo 

Surf Expo is the largest and longest running watersports, beach and resort lifestyle tradeshow in the world. Produced twice annually in January and September, Surf Expo draws buyers from stores across the U.S., the Caribbean, Central and South America and around the world. The show historically features hundreds of apparel and hardgoods brands along with a full line-up of special events, education opportunities and awards ceremonies. Surf Expo is a trade-only event. Visit for more information about the upcoming show September 7-9, 2023, in Orlando, Fla. 

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit

We, at Board Retailers Association, strongly encourage you to attend this massively important trade show. The new product ideas and business strategies that can be identified at the various educational seminars, networking forums, exhibitors booths and special events can make the difference between a normal or down season and a significant up season for your shop and enable you to recharge your battery and motivation. If you have never attended or it has been a while since you attended the show, be sure to email to inquire about possibly receiving free lodging at the September Show. You can learn more about Surf Expo and register by clicking the following link: – Doug Works, Executive Director of BRA

If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join form