WINNERS FROM THE 16TH ANNUAL SIMA AWARDS

More than 300 attendees from surf companies, specialty retail shops and friends of the industry attended the 16th Annual SIMA Awards on March 11, 2020 to cheer on and celebrate the outstanding innovations and contributions made to the industry by the 86 finalists.

Be sure to scroll to bottom of page to see PHOTOS of winners, finalists and attendees of the awards ceremony. 

Congrats to the Winners
from the 16th Annual SIMA Awards!

PRODUCT CATEGORIES
Accessory Product of the Year
WINNER: Surf Sessions by Surfline
Other Category Finalists:
FinPuller by FinPuller
Search GPS2 Watch by Rip Curl
Surf Boot Mid by Vans
The 4ocean Bracelet by 4ocean

Environmental Product of the Year
WINNER: The 4ocean Bracelet by 4ocean
Other Category Finalists:
Billabong Recycler by Billabong
Men’s & Women’s Yulex Wetsuits by Patagonia
Algae Traction by Slater Designs
Upcycled Coconut Boardshort Collection by Vissla

Footwear Product of the Year
WINNER: UltraRange Hi DL MTE by Vans
Other Category Finalists:
Alapa Li by Olukai
Rivi Slide by Quiksilver
Cushion Bounce Collection by Reef
Pair O Dice by Sanuk

Eyewear Product of the Year
WINNER: JJF12 by Electric
Other Category Finalists:
Sampan by Costa Sunglasses
Rob Machado Resin Collection by Dragon
OMAR by Otis Eyewear

Wetsuit of the Year
WINNER: Infiniti LTD by XCEL Wetsuits
Other Category Finalists:
Hyperfreak Series by O’Neill Wetsuits
Flashbomb Heat Seeker by Rip Curl
7 Seas Wetsuit Collection by Sisstrevolution
7 Seas Wetsuit Collection by Vissla

Surfboard Categories
Performance Shortboard Model of the Year
WINNER: Cymatic by Slater Designs
Other Category Finalists:
Seaside by Firewire Surfboards
Black Baron by JS Industries
Astro Pop by Pyzel
419Fish by Rusty Surfboards

Alternative Surfboard Model of the Year
WINNER: Shadow by Pyzel
Other Category Finalists:
Monsta Box Hyfi by JS Industries
The Blade by Rusty Surfboards
FRK by Slater Designs
Disco Inferno by Surftech x Sharp Eye

MEN’S CATEGORIES
Men’s Marketing Campaign of the Year
WINNER: Rising Seas by Vissla
Other Category Finalists:
Generations of Quiksilver by Quiksilver
Cushion Bounce Collection by Reef
Vol 17: Scotland “Songs of the Scuttled” by Roark
Outside the Lines by Vans

Men’s Apparel Brand of the Year
WINNER: Roark
Other Category Finalists:
Billabong
RVCA
Salty Crew
Vissla

Men’s Boardshort Brand of the Year
WINNER: Billabong
Other Category Finalists:
O’Neill
Roark
RVCA
Vissla

WOMEN’S CATEGORIES
Women’s Marketing Campaign of the Year
WINNER: My Bikini by Rip Curl
Other Category Finalists:
Sincerely Jules, A Bikini Kind of Life by Billabong Women’s
Grit Meets Grace by O’Neill Women’s
Cushion Bounce Collection by Reef
Make Waves Move Mountains by ROXY

Women’s Apparel Brand of the Year
WINNER: Billabong Women’s
Other Category Finalists:
O’Neill Women’s
Rip Curl
Sisstrevolution

Women’s Swim Brand of the Year
WINNER: Billabong Women’s
Other Category Finalists:
O’Neill Women’s
Rip Curl Swim
ROXY SISTER Collection
Seea

OVERALL CATEGORIES
Breakout Brand of the Year
WINNER: Salty Crew
Other Category Finalists:
Buell Wetsuits
Otis Eyewear
Simbi
Sisstrevolution

MEDIA CATEGORY
Consumer Media Feature of the Year
WINNER: The Pick Up by Stab Magazine
Other Category Finalists:
Once Upon a Time in New Zealand by BeachGrit
Handmade 2 by Surfer

RETAIL CATEGORIES
Retailer of the Year – East Coast
WINNER: Island Water Sports (Deerfield Beach FL)
Other Category Finalists:
BC Surf & Sport (Fort Lauderdale FL)
Cinnamon Rainbows Surf Co. (Hampton NH)
Heritage Surf & Sport (Ocean City NJ)
17th Street Surf Shop (Virginia Beach VA)

Retailer of the Year – Inland America
WINNER: BC Surf & Sport (Denver CO)
Other Category Finalists:
Benjamin Surf n Skate (Corpus Christi TX)
Tyler’s (Fort Worth TX)

Retailer of the Year – West Coast
WINNER: Hansen Surfboards (Encinitas CA)
Other Category Finalists:
Huntington Surf & Sport (Huntington Beach CA)
Jack’s Surfboards (Huntington Beach CA)
Spyder Surf (Hermosa Beach CA)
Val Surf (Valley Village CA)

Retailer of the Year – Hawaii
WINNER: T&C Surf Designs (Al Moana, HI)
Other Category Finalists:
HIC/AM Surf (Ala Moana, HI)
Hi-Tech Surf Sports (Kahului, HI)

Click the following link for photos from this remarkable SIMA event: https://sima.com/winners-2019-sima-awards/

Note from BRA Executive Director: Congratulations to BRA Distinguished Retail Members T & C Surf Designs and BC Surf & Sport for earning their SIMA Regional Retailer of Year Awards in recognition of their important roles in the Surf Industry. – DW