“The Rise Of African Surf Culture With Selema Masekela And Mami Wata – special exhibit at Surfing Heritage and Culture Center” via SHACC Newsletter

“The Rise Of African Surf Culture With Selema Masekela And Mami Wata – special exhibit at Surfing Heritage and Culture Center” via SHACC Newsletter

Coming to SHACC this month, we’ve partnered up with Selema Masekela and the incredible people at Mami Wata to bring you a very special exhibit that celebrates the rise of African surf culture. Featuring images and artifacts from Ghana to Mozambique and beyond, opening night is March 19 and you’re not going to want to miss it.

Selema will be on hand signing copies of the book AfroSurf. We’ll also be hosting a panel discussion, as well as have other enlightening entertainment lined up to make this a truly special evening. Admission is free, just bring the good vibes and be ready to have a good time.

Hit is up if you want to get involved. More details to come, stay tuned.

More at:

Check out:


The Surfing Heritage and Culture Center (SHACC) exists at the intersection of surfing’s past, present and future.

We Explore, Enlighten and Celebrate.

SHACC houses the world’s most important and authoritative archive of surfing artifacts, surfboards, memorabilia, photography, video, periodical and scholarly works.

Our collection comes from all corners of the globe and reflects the spirit of exploration and adventure that is core to surfing’s ethos.

Our educational programs and events focus on bringing surfing’s rich history and stories to the world.

Through it all, we celebrate what it means to be a surfer and why surfing has captured hearts and minds since the first time someone rode a wave.

We, at Board Retailers Association, love the Surfing Heritage and Culture Center (SHACC). We absolutely appreciate the entire staff for everything that they do to preserve the remarkable culture and history of Surfing and to promote surf shops. Back in November 2019, Board Retailers Association hosted an outstanding Regional Retailer Roundtable event at the Surfing Heritage and Culture Center. – Doug Works, BRA Executive Director

Such an outstanding event.  Massive thanks to the Distinguished Panel and Supporting Event Partners including Surfing Heritage and Culture Center, Locally, Solite Boots, Action Watch, Exchange Collective and Sambazon as well as all of the Retailers, Brands and Vendors that attended this outstanding Regional Retailer Roundtable Event.  Check out the Highlight Reel by clicking below.  Filmed and Edited by Noah Schuler.

“BRA Regional Retailer Roundtable Highlight Reel (SHACC Nov 2019)” filmed and edited by Noah Schuler

If you are a board specialty retailer interested in either Regular or Distinguished BRA Retail Membership, please click on and complete this super simple join form.