Sunscreen is a staple in any outdoor, resort, or beachside retail environment—but many retailers are just now waking up to a growing problem: the harmful ingredients hiding inside conventional SPF. For shop owners and buyers trying to align their inventory with customer health, environmental responsibility, and profit margins, choosing the right sunscreen isn’t just a matter of preference—it’s essential.
The Problem: Most Sunscreen on the Market Is Doing Harm
The average consumer grabs sunscreen assuming it’s helping them, but many popular chemical-based SPFs include ingredients like oxybenzone and octinoxate—both linked to coral reef bleaching, hormone disruption, and allergic reactions. While more states and countries are banning these toxic ingredients, many shops are still unknowingly stocking shelves with outdated formulas.
As customers become more informed, so do their demands. They’re reading labels, researching eco-friendly brands, and seeking products that align with their values. Shops that don’t keep up risk losing credibility—and revenue.
That’s where The Beach Rooster comes in.
The Solution: A Smarter Sunscreen Choice for Smarter Retailers
The Beach Rooster is a reef-friendly, tinted, mineral-based, sunscreen brand founded by Maggie Raymond and her father Jeff Raymond- who lives with ongoing skin cancer. Unlike chemical sunscreens that absorb into the skin (and the ocean), The Beach Rooster’s tinted mineral formula sits on top of the skin, creating a barrier from harmful rays with non-nano zinc oxide.
“Our goal was to create a product that is reef-friendly, but also high performing,” says Raymond. “Retailers should feel confident in what they’re selling.”
Whether you run a boutique surf shop, a hotel gift store, a spa, or a general outdoor goods business, The Beach Rooster’s premium formula is a modern must-have. But before you place your next sunscreen order, here are 3 things you need to know:
1. Reef-Friendly Is No Longer Optional
Several U.S. states (like Hawaii) and dozens of destinations around the globe have banned sunscreens containing harmful chemicals. Tourists are being told not to use them—and they’re actively searching for alternatives.
Stocking reef-friendly SPF is becoming the standard, not a trend.
2. Mineral Formulas Outperform in Clean Beauty Sales
Consumers looking for “clean beauty” are no longer a niche. They’re mainstream. Zinc-based sunscreens, especially tinted ones like The Beach Rooster’s, are highly sought after because they offer skin tone blending, broad-spectrum protection, and high-end ingredients such as castor oil.
Buyers focused on wellness, skincare, and sustainability are looking for mineral SPF, not chemical.
3. Wholesale Shouldn’t Mean Compromise
The Beach Rooster offers wholesale partnerships with fair margins, low minimums, and high-end packaging designed for display. Their branding feels upscale, their formulation checks all the boxes, and they provide fast, reliable shipping across the U.S.
That means you don’t have to choose between ethics and aesthetics.
The Bottom Line: Today’s SPF Customers Are Smarter—Your Shelf Should Be, Too
By offering sunscreen that’s clean, reef-friendly, and high-end, retailers aren’t just meeting demand—they’re standing out in a competitive market.
The Beach Rooster helps buyers elevate their sunscreen offerings with a mineral-based SPF that delivers results without compromise. So before you reorder another batch of chemical-filled sunscreen, ask yourself: is this really what your customer wants?
We, at the Board Retailers Association, are pleased to mention that The Beach Rooster is a fully vetted BRA Supporting Partner who can provide samples or set up a wholesale account for you. We are happy to invite any BRA Retail Member interested in learning more or taking the next steps to send an email to doug@boardretailers.org requesting a direct introduction to the team behind this outstanding sunscreen supplier. – Doug Works, BRA Executive Director
If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join form