“Watch: How a Snowboard is Made at the Never Summer Factory” by Lucky Lopez via Snowboard Mag

You may want to share the following video with your snowboarding customers:

Since its inception, Never Summer has made all of their snowboards out of their Denver, Colorado HQ. Attached to the offices and showroom is the factory, which is open to the public for tours during business hours. Mary Lenefsky, assistant marketing director at NS, takes us through the factory and all the stages of making a Never Summer board. If you’ve ever wanted to see the process of how a snowboard is made, you can sign up for a tour by contacting Never Summer via the info on their website. Filmed and edited by Lucky Lopez.

Snowboard Mag’s mission is to share the finer things of a lifestyle they call their own, to respect the past and embrace the future. Through storytelling, photos, film, and product, they understand the importance of life in the mountains and in the cities we live. Be sure to bookmark their remarkable website:

If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join form