Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Sign the Petition for a Designation Plaque for Velzy’s, the Worlds First Surf Shop” by Jaqueline May via MoveOn.org petitions

by admin | Oct 3, 2022 | Brick & Mortar, Industry, News, Retail History, Surf

Dale Velzy opened the world’s first surf shop at 117 Manhattan Beach blvd, Manhattan Beach, California in 1950. We support installing a bronze plaque to designate this historical spot. Why is this important? There are numerous bronze plaques around Manhattan Beach...

“Why Retailers Should Display Christmas Merchandise Before Halloween” by Bob Phibbs via The Retail Doctor Blog

by admin | Oct 2, 2022 | Brick & Mortar, Holiday, Retail Strategy, Seasonal Products

Why do retailers put out Christmas merchandise before Halloween? Because customers buy it. It’s that time of the year … Time for the leaves to change and drop… Corn mazes to sprout up… Pumpkin spice lattes… and the perennial...

“3 Pillars of a Great In-Store Experience” by Bobby Marhamat via Total Retail

by admin | Oct 1, 2022 | Brick & Mortar, Retail Strategy

Brick-and-mortar retailers must never lose sight of what the average customer wants. Keeping tabs on shoppers’ most pressing needs is, more than anything else, the recipe for success. Based on Raydiant’s State of Consumer Behavior 2022 report, there are three...

“NOT ANOTHER 2022 DIME GLORY CHALLENGE RECAP” by Alexis Castro via Jenkem Mag

by admin | Sep 30, 2022 | Community, Competitions, Skateboard

It’s been three years since the last Dime event, so when they announced the return of the Glory Challenge a few months back, I knew we had to figure out a way to be there. Skateboarding had missed what many would argue is the best “contest” in the game, so it was...

“Patagonia: Conscious Capitalism” by Robin Lewis via The Robin Report

by admin | Sep 29, 2022 | Community, Industry, News, Outdoor, Sustainability

I’m offering yet another report on Patagonia that I’m tossing into the ring, now full of one adulatory article or broadcast interview after another. However hesitant I was to follow lemming-like this cascade of applause for Patagonia’s founder Yvon Chouinard, I...