Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

by admin | May 9, 2022 | Community, Holiday, Industry, Resources, Safety and preparedness, Wake Skate, Wake Surf, Wakeboard

With a 35% increase in new boat ownership and 415,000 new boaters taking to the waterways since 2020, boating participation will reach historic levels of participation this summer, says Water Sports Foundation Executive Director Jim Emmons. With the Memorial Day...

“Retail’s Bench Strength Is Dwindling, Here’s How To Build It Back” by Bob Phibbs via The Retail Doctor Blog

by admin | May 8, 2022 | HR, Resources, Retail Strategy

Retailers are getting shoppers back in droves. That’s great news. For the most recent period, while online retail sales fell for the third straight month, visits to stores were up. In fact, NRF’s annual forecast predicts that retail sales for 2022...

“From Seed To Culture – Shaheen Sadeghi ran global giant Quiksilver back when soulless malls ruled the retail landscape. Now, he’s building the future at his cool, community-focused shop, Seed Peoples Market.” by Doug Schnitzspahn via Outdoor Retailer Magazine

by admin | May 7, 2022 | Community, Outdoor, Retail History, Retail Strategy

Seed Peoples Market won an Outdoor Retailer Innovation Award in January 2020, but when I visit the Costa Mesa, California-based shop, I don’t walk out with anything I saw in the aisles at that Show. Instead of a recycled polyester Patagonia jacket or a technical...

“Here Are the Winners of The Inertia’s 2022 Film & Photo Challenge Presented by White Claw” by Staff via The Inertia

by admin | May 6, 2022 | Awards, Community, News, Surf

Owen Beim with the winning entry of the Black and White Category presented by White Claw. Last weekend, at the Traveler Surf Club in Malibu, The Inertia awarded the winners of the 2022 Film and Photo Challenge presented by White...

“Retailers Should Be Texting Customers More: Here’s How to Do it Effectively” by Tom Sheahan via Total Retail

by admin | May 5, 2022 | m-commerce, Retail Strategy, Retail Technologies

While many industries have embraced short message service (SMS, or more commonly referred to as texting) as a meaningful way to communicate with customers, many retail brands still haven’t adopted the practice with regularity. As retailers consider changes in...